Launch marred by mis­con­cep­tions

South Waikato News - - OPINION -

I also at­tended the book launch of Zen un­der Fire and found Mar­i­anne El­liott to be very charis­matic and the sub­ject very in­ter­est­ing.

My en­joy­ment of the event was soured by sev­eral com­ments made at the end of her pre­sen­ta­tion re­gard­ing South Waikato News’ non-at­ten­dance.

As a for­mer em­ployee of the pa­per, I am aware of its short­com­ings but I thought the com­ments were un­fair, un­true and some sim­ply gut­less, and the launch was an in­ap­pro­pri­ate venue to air them.

The im­pres­sion was that the news­pa­per had shown no in­ter­est in Ms El­liott or her book, whereas she had been in­ter­viewed by re­porter Aden Miles prior to the launch. This mis­con­cep­tion was not cor­rected.

A launch is not a news event but one to gen­er­ate prod­uct sales. Busi­nesses pay for their prod­uct and busi­ness name to be men­tioned in the pa­per.

The news story was Ms El­liott and her life. News sto­ries are re­quired to be timely and as she al­ready had been back in New Zealand for sev­eral years this was not the case. So re­ally the in­ter­view again was to gen­er­ate in­ter­est in her book and again, lee­way was given.

The South Waikato News is a busi­ness which makes its money by ad­ver­tis­ing. I did not see any ad­ver­tise­ments in the pa­per prior to the launch so it was a bit rich to ac­cuse the pa­per of not sup­port­ing the com­mu­nity when event or­gan­is­ers did like­wise. I do not wish to den­i­grate Ms El­liott; I ad­mire the path she has cho­sen but M Bald­win and the like should re­mem­ber that while her ca­reer is spe­cial, it is not unique.

There are men and women from this dis­trict serv­ing in hot spots all over the world; some like Cpl Doug Grant have died in ser­vice.

Per­haps Ms El­liott was lucky to get the pub­lic­ity she did. R Burke Toko­roa which I never re­ceived.

Never in my life have I had a fee in­crease on my bills, for be­ing late. I was a lit­tle bit miffed when told by the coun­cil it was not their fault but the Post Of­fice’s and per­haps I could take it up with them for the $40 penalty pay­ment.

It all boils down to sting­ing the lit­tle peo­ple on the street once again doesn’t it? We al­ways have to pay, and pay and pay. K Parker Toko­roa

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