Pink revo­lu­tion evolves in pad­docks

South Waikato News - - RURAL DELIVERY / NGA¯ KO¯RERO TAIWHENUA - By NANCY EL-GAMEL

Around the coun­try, pink bun­dles have been ap­pear­ing on pad­docks.

The pink plas­tic-wrapped silage is in support of Sweet Louise, a foun­da­tion that sup­ports women and fam­i­lies liv­ing with sec­ondary breast can­cer. The foun­da­tion gets a per­cent­age of the cost of each roll of silage and hay wrap.

Sweet Louise chief ex­ec­u­tive, Fiona Hat­ton, said: ‘‘It looks great and it’s a fun way for peo­ple to do their bit and support some­thing re­ally im­por­tant.’’

Ru­ral women suf­fer­ing from breast can­cer can be at a dis­ad­van­tage sim­ply be­cause of their lo­ca­tion.

‘‘ To get to and from their ap­point­ments can be re­ally dif­fi­cult and ex­pen­sive and it’s a hard­hit­ting re­al­ity . . . a life-chang­ing di­ag­no­sis.’’

Ag­pac, the company which started the ini­tia­tive, im­ported 3000 kilo­me­tres of pink balewrap which was all sold in less than a month.

Fi­nan­cial con­troller Ste­wart Turner, is thrilled with the re­sponse from agri­cul­tural con­trac­tors.

‘‘It’s been an over­whelm­ing suc­cess. Peo­ple got right be­hind it and it’s all for a good cause.’’

He de­scribed the act of writ­ing a cheque as ‘‘too easy’’ and so the company tossed around ideas they hoped would make a big­ger im­pact.

‘‘Wives, women, are an im­por­tant part of the business. While the blokes tend to drive their trac­tors, the women are also driv­ing, do­ing the books, keep­ing the guys fed.’’

The pink-pack­aged silage and pink net-wrapped hay are rais­ing aware­ness and con­tribut­ing money to the cause.

‘‘They’re cur­rently be­ing used along­side ex­ist­ing bail­ing and silage prod­ucts. The change in colour makes no dif­fer­ence, it’s the same as ev­ery­thing else.’’

Waikato agri­cul­tural con­trac­tor Ge­orgie Bar­nett has been try­ing to get hold of more of the pink silage prod­uct but sup­plies are limited.

‘‘I know we’ve done a few all around the place, as much as what we could do. The in­ter­est has been so high, peo­ple have re­ally em­braced the idea.

‘‘From a ru­ral women’s per­spec­tive, they are so in­volved in the farm­ing, reach­ing out to them makes them feel a part of it and know how im­por­tant it is for some­thing like this. Women in th­ese roles can get a lit­tle bit over­looked.’’

Ev­ery year, more than 650 women die from breast can­cer in New Zealand and Bar­nett un­der­stands how wide reach­ing the prob­lem is.

‘‘We all know of some­one and have had per­sonal ex­pe­ri­ences [of breast can­cer]. It’s an over­whelm­ing feel­ing know­ing this could make a dif­fer­ence, cap­ture an au­di­ence.’’

KELLY HODEL/ Fair­fax NZ

PINK BALES: Ge­orgie Bar­nett (from Langs­ford Con­trac­tors) and farmer Jude Gra­ham sit atop some of the bales.

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