Love Soup trade­marked by Ro­torua ‘‘queen’’

South Waikato News - - Your Local News - FLORENCE KERR

A self ap­pointed Ma¯ ori Sov­er­eign Queen based in Ro­torua has at­tempted to colonise Love Soup, a group of vol­un­teers that feed the poor.

The queen, Mia Nathanjoyce, trade­marked the Love Soup Aotearoa name on July 31, 2017 with the In­tel­lec­tual Prop­erty of New Zealand.

The trade mark comes four years af­ter Toko­roa woman Julie King cre­ated the group, which has now ex­panded to Auck­land, Ro­torua and Wha¯ nga¯ rei.

King, who isn’t paid to do the work, said she is con­cerned with the agenda that Nathanjoyce is run­ning and hopes she does not dam­age the good name of the group.

‘‘We don’t know what claims she is mak­ing un­der our name, it’s wor­ry­ing be­cause we are the ones that will be made to an­swer,’’ King said.

‘‘She’s sell­ing fire­wood and she did a fire­wood raf­fle un­der our name. She did de­posit $102 in our Ro­torua Love Soup ac­count and $47.50 in our Toko­roa ac­count.

‘‘And now she be­lieves she owns us.’’

Nathan-joyce has never vol­un­teered to make meals or sand­wiches for the hun­gry.

In an in­ter­view with tele­vi­sion pro­gramme Fair Go, Nathan-joyce was un­apolo­getic about her claims over the or­gan­i­sa­tion.

‘‘I cre­ated my own en­tity. I’m an owner of an en­tity,’’ she said.

‘‘They don’t have the au­thor­ity to tell me what I can and what I can’t do with my own en­tity. Any­one could have done it ... Some­one has to or­gan­ise and run it.’’

King said some of the mes­sages she has re­ceived from Nathan-joyce had been con­de­scend­ing, since the self pro­claimed queen trade marked the name.

‘‘It was re­ally stress­ful at the start be­cause she was just get­ting in the way of the work. We don’t have the time or the money to get a lawyer. The mes­sages she was send­ing was kinda in­sult­ing. She would write stuff like: ‘get off your butts and get to work.’

‘‘We had to put dis­claimers on our pages about a month ago to make clear we weren’t as­so­ci­ated with her.’’

King hopes Nathan-joyce sees rea­son and gives up on her pur­suit to own the name and the good hearted in­di­vid­u­als who have helped King in her labour of love.


Love Soup cre­ator Julie King is shocked that a self pro­claimed queen Mia Nathan-joyce has trade marked the Love Soup name.

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