Sunday News

King James can afford new castle

- NEIL GREENBERG

LEBRON James – after agreeing to a three-year, US$100 million (NZ$139 million) contract with the Cleveland Cavaliers – will finally be the highest paid player in the NBA.

He will make slightly more than US$30.9m in the first year, and his salary for the 2017-18 season exceeds US$33.2m.

He passes Michael Jordan for the highest salary in NBA history – US$33.1m with the Chicago Bulls in the 1997-98 season. James is worth every penny. He averaged 25.3 points, 7.4 rebounds, 6.8 assists and 1.4 steals per game during the regular season and was instrument­al in Cleveland winning their first major pro championsh­ip in 50 years, culminatin­g in his third NBA finals MVP award in five years.

He led the league in ESPN’s real plus-minus metric (plus-9.8), which estimates a player’s on-court impact, measured in net point differenti­al per 100 offensive and defensive possession­s, after accounting for team-mates and opponents. The reigning MVP, Stephen Curry, ranked fourth (plus-8.5 RPM), and the league’s other best player, Kevin Durant, ranked eighth (plus-6.5).

But it’s also possible James is undervalue­d, even with his recordsett­ing compensati­on.

James was worth 20.5 wins above a replacemen­t player for his regular season performanc­e, the third most after Curry (26.5) and Oklahoma City’s Russell Westbrook (22.4).

Based on what teams must pay replacemen­t-level players ( about US$1.3m per player), the amount a team spends above and beyond those minimum contracts for a 12-man roster (US$78.4m), and the number GETTY IMAGES of wins it takes to go from replacemen­t-level to league average (25), each win above replacemen­t a player can contribute to a team is worth about US$3.1m.

That would value James’s performanc­e at US$63.6m for the 2015-16 season.

And that doesn’t include any of his post-season performanc­e, which was worth an additional 8.4 wins above replacemen­t – not to mention those shiny new rings.

And once the championsh­ip run was over, James passed Jordan as most valuable player in NBA history.

But that just covers James’s oncourt value.

Off the court, Forbes estimates his brand to be worth US$48m, not including the merchandis­e he sells for the NBA, where his jersey routinely ranks in the top five for the league.

 ??  ?? LeBron James salutes the fans during the Cavaliers’ NBA championsh­ip victory parade in June.
LeBron James salutes the fans during the Cavaliers’ NBA championsh­ip victory parade in June.

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