Sunday News

Netflix chills trad TV as Kiwi viewers soar

- KATIE KENNY

the impacts of these technologi­es. The bottom line is that those who advocate their use don’t actually know what those impacts might be or their magnitude.’’

EPA new organisms manager Dr Stephen Cobb said Crown research institute Manaaki Whenua-Landcare Research applied in March 2018 for a ruling on whether the use of dsRNA in the laboratory or outdoors using penetratio­n technologi­es was permitted under the Hazardous Substances and New Organisms (HSNO) Act.

A committee had decided the use of dsRNA in any applicatio­n did not produce GMOs.

However, Landcare

Research portfolio leader Dr Gary Houliston said the agency would not be working on, or using, the technique ‘‘in the near future’’.

‘‘This technique is more associated with the productive sector (crops), which is not the usual focus of our work.’’

Plant and Food Research chief scientist Dr Richard Newcomb said the CRI was ‘‘investigat­ing the potential of using double-stranded RNA in a number of possible applicatio­ns, including plant

pest and disease control such as fungal disease of fruit’’.

‘‘This research is at an early stage and we have not determined its potential outside the laboratory. There will be a number of technical, regulatory and societal barriers to traverse before considerat­ion of use in the real world.’’

Plant and Food routinely evaluated new technologi­es for suitabilit­y as research tools or for their potential in

‘‘producing the world’s most sustainabl­e food crops’’, he said.

‘‘We have no specific concerns about the technology. We believe that any technologi­cal advance requires assessment under a broad range of applicatio­ns to determine suitabilit­y.’’

AgResearch science group leader, forage science, Dr Tony Conner said the agency had no ‘‘current intentions’’ of using the technology, which had actually ‘‘been around for about a decade’’.

‘‘I have no issues with the technology, provided it is regulated like other pesticides.’’

Heinemann called it ‘‘misleading’’ to say that the capacity to use dsRNA out of doors as a spray-on formulatio­n was not new, when dsRNAs had been confined to the laboratory until now.

It was ‘‘head in the sand’’ for any CRIs and ministries to say this was all about agricultur­e.

‘‘The commercial applicatio­ns are mainly agricultur­al at this stage, but the full range of uses includes conservati­on, such as in creating types of gene drives, flea treatments for pets, and in grocery store ripening control agents,’’ Heinemann said.

The Prime Minister’s chief science adviser, Professor

Juliet Gerrard, said when new genetic tools appeared, it was ‘‘very difficult to navigate the complexiti­es between scientific and legal definition­s’’ in the HSNO Act.

‘‘There are potential benefits and potential hazards, and we need clear regulation­s to enable a focus on the balance of benefits and hazards for each individual applicatio­n, in the context where it will be applied. Our current framework leads to a lot of academic debate at the interface of the science and the law.’’

Double-stranded RNA molecules offered ‘‘great potential’’ for a wide variety of applicatio­ns, she said.

The Ministry for Primary Industries (MPI) and the Department of Conservati­on (DOC) said they were aware of the technology.

An MPI spokeswoma­n said it had ‘‘not evaluated the technology sufficient­ly’’ to form a view on benefits or ‘‘potential drawbacks’’.

NETFLIX is New Zealand’s streaming platform of choice, and almost three-quarters of Kiwis are subscribed to the service.

A survey commission­ed by the Office of Film and Literature Classifica­tion found 77 per cent of New Zealanders have used a paid online service to watch movies or television shows.

Netflix dominates the market, with 72 per cent of respondent­s saying they are subscriber­s. The next most popular online video service was Spark-owned Lightbox (30 per cent), followed by YouTube Premium (13 per cent), Amazon Prime Video (12 per cent), and Sky Television’s Neon (10 per cent).

Younger respondent­s were more likely to have used online video services than older ones – 93 per cent of those aged 18 to 29 reported using them, compared with just 55 per cent of those aged 60 and older.

Those with higher household incomes were also more likely to have used them.

The survey of 1000 people was carried out by UMR Research.

Chief censor David Shanks said the first of its kind survey, released exclusivel­y to Sunday News showed ‘‘a transforma­tion of the media consumptio­n landscape’’. It also highlighte­d significan­t generation­al variances.

The figures reinforced current assumption­s that the best way to regulate streaming services was to focus on a few key players, he said.

‘‘We feel confident we’ve got a handle on the breadth of the industry and we’re engaging with the right players.

‘‘There has to be pragmatism in that you’ll never pick up every specialist provider, providing niche content.’’

When Shanks started in the role in 2017, one of his first challenges was classifyin­g the controvers­ial Netflix series 13 Reasons Why. The programme, which is targeted at teenagers, addresses or depicts rape, suicide, drug use, and bullying. It was easily accessible for young people to watch unsupervis­ed. The American drama was eventually given a new rating: RP18, meaning teen viewers require the supervisio­n of a parent or guardian.

New Zealand and the US have different priorities when it comes to content warnings, Shanks said. Shows and movies coming out of the US will often contain warnings about bad language and nudity, but won’t specifical­ly warn for rape or suicide content.

‘‘So we’re thinking about how we can adopt and adapt sensible consumer informatio­n and age recommenda­tions into an online environmen­t.’’

As a result, the office is developing a tool of its own to automatica­lly filter content for New Zealand-specific sensitivit­ies.

 ?? JOHN KIRK-ANDERSON, KIRK HARGREAVES/STUFF ?? University of Canterbury geneticist Professor Jack Heinemann, above, says outdoor use of double-stranded ribonuclei­c acid ‘‘could result in everything, even people, being exposed’’. But AgResearch’s Dr Tony Conner, left, said the agency had no ‘‘current intentions’’ of using the technology, which had actually ‘‘been around for about a decade’’.
JOHN KIRK-ANDERSON, KIRK HARGREAVES/STUFF University of Canterbury geneticist Professor Jack Heinemann, above, says outdoor use of double-stranded ribonuclei­c acid ‘‘could result in everything, even people, being exposed’’. But AgResearch’s Dr Tony Conner, left, said the agency had no ‘‘current intentions’’ of using the technology, which had actually ‘‘been around for about a decade’’.
 ??  ?? Reasons Why.
Reasons Why.
 ??  ?? One of chief censor David Shanks’ first tasks was to create a new classifica­tion for controvers­ial Netflix series
One of chief censor David Shanks’ first tasks was to create a new classifica­tion for controvers­ial Netflix series

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