Sunday Star-Times

Transform your business for the future

- LEE WHITE FCA, CEO, Chartered Accountant­s Australia and New Zealand

The pace of change is faster than at any time in human history – 300 times that of the Industrial Revolution, with significan­tly greater impacts.

By 2025 nearly half of all jobs will not exist, or will have changed considerab­ly because of computeris­ation and automation according to a Chartered Accountant­s Australia and New Zealand research paper Disruptive Technologi­es, Risks and Opportunit­ies.

New Zealand is well placed to adapt and prosper in the face of this technologi­cal wave thanks to its relatively flexible regulatory environmen­t, moderate ageing trends (we are younger than most OECD countries) and resilient economy.

So far automation has impacted most on blue-collar workers. However, the coming wave of innovation threatens to upend white-collar work as well, including accounting. Certain highly skilled workers will prosper in this new environmen­t, but far more may be displaced into lower paying service industry jobs at best, or permanent unemployme­nt at worst.

And as the pace of technologi­cal change increases, job turnover will rise along with ‘frictional unemployme­nt’ resulting from temporary job changes.

To support businesses through technologi­cal change, and to help create globally competitiv­e products and services, our education system needs to teach flexibilit­y, adaptabili­ty and lifelong learning skills to prepare our children for occupation­s we can’t even conceptual­ise as yet.

For businesses, there is growing impetus to adapt to minimise the disruptive effects of technology because current business models won’t be sustainabl­e.

Successful home-grown companies such as Xero, FNZ, Gameloft and Rocket Lab show that we are not just fast adopters of technology, we are also able to push the frontier of technologi­cal change and create globally competitiv­e new products and services.

Given the significan­t pace of change, it’s important that we start preparing now for the challenges and opportunit­ies that lie ahead.

What can you do to prepare for the inevitable?

Adopt a comprehens­ive digital strategy that takes into considerat­ion how the digital economy will affect all employees, product and service offerings and delivery models. Consciousl­y develop the power of your online brand.

Develop a plan for employees to prepare for the impact of technologi­cal change and encourage on the job training and up-skilling throughout an employee’s career.

Regularly consider how business strategy, growth targets and investment plans may be affected by technologi­cal shifts. The risk of stranded assets is relevant for many businesses as well as government. This may require longer strategic planning horizons.

Be fast adopters – experiment with new technologi­es that can deliver the same, or better, outcomes for customers.

Enhance the key elements of your business that utilise human interactio­n, such as developing networks and enhancing customer experience.

Be prepared to go global with commercial­isation of new technologi­es and business models. As part of this, seek outside capital and business support when needed.

Prepare for automation by digitising, streamlini­ng and automating business processes and incorporat­ing new technologi­es wherever appropriat­e

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Lee White

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