IT SEEMED LIKE A GOOD IDEA AT THE TIME

Former Wellington PR company Ideas Shop sent the Beehive into lockdown because of unidentified white powder coming out of packets of Turkish Delight sent to accompany party invites.

The All Blacks ‘‘abstain before the game’’ campaign asking rugby fans to practice celibacy was fronted by former All Blacks captain Sean Fitzpatrick, but ditched after a ‘‘torrid 24 hours in the glare of public spotlight’’.

David Seymour’s ‘‘Hi Hi Hi’’ campaign included a cheesy ‘‘meet the candidate’’ video that went viral on the internet thanks to pans and zooms of the politician knocking on doors and addressing the audience directly. Mind you, he’s now leader of ACT and a current MP.

Dunedin City Council’s inappropriate ‘‘It’s All White Here!’’ campaign urging fans to indulge in a ‘‘ white out’’ during the West Indies 2008 cricket tour.