Sunday Star-Times

Revolution­ising the NZ music industry

- TAO LIN

Anew platform built by Kiwi musicians for Kiwi musicians, has attracted thousands of users and the support of industry players after launching just one month ago.

Jam Space was founded by Aucklander Noel Mohandoss, out of a frustratio­n about how difficult and dated processes were to succeed in New Zealand’s music industry.

He saw a disconnect between businesses in the industry and musicians, or aspiring musicians, and wanted to build the bridge between them.

Mohandoss said: ’’Unlike other industries that are spoilt with choices, there was nothing to help

Music is just 2 per cent of other sites' industry.

musicians or businesses achieve their goals quickly and easily.’’

Together with fellow musicians Matt Insul and James McCully, Mohandoss developed and launched an online space where people could easily connect and work with others.

For free, users can list services in six categories: buy and sell, lessons and tutoring, recording and rehearsing, gear hire and artist services, musicians wanted and recording and rehearsing.

A 3 per cent success fee is charged for the ‘‘buy now’’ service, and users can pay to boost their listings.

They have partnered with top industry figures including Neil Finn’s Roundhead Studios, retail chain Music Planet, The Rock Factory and Libel Music Magazine.

Already, the website has attracted more than 1000 unique users and hundreds of listings.

Mohandoss said this level of engagement revealed a need for a service like Jam Space.

‘‘Music is just 2 per cent of other sites’ industry. It’s 100 per cent of ours.’’

According to a PWC report, the New Zealand music industry contribute­d $484 million and more than 4500 full time jobs in 2015. Mohandoss believed Jam Space could help to boost this number significan­tly.

 ??  ?? Jam Space founders Noel Mohandoss (right) and Matt Insul were frustrated about how tedious processes were in the music industry.
Jam Space founders Noel Mohandoss (right) and Matt Insul were frustrated about how tedious processes were in the music industry.

Newspapers in English

Newspapers from New Zealand