Voice could become the future keyboard
Adobe’s new software analyses voice data to give brands better insight into customer behaviour, encouraging more businesses to use a voice-driven retail experience.
And Colin Morris, director of product management Adobe Analytics Cloud predicted the new breakthrough would be the future of marketing, saying all businesses should consider it to personalise their services.
‘‘Brands are realising the customer experience is happening more digitally, so they need to use technology for customer and brand loyalty,’’ Morris said.
Auckland University marketing lecturer Mike Lee, said once voice
It can cut down a double-digit step process, to a one sentence command. Auckland University marketing lecturer Mike Lee
command becomes more accurate, there will be an ‘‘exponential leap’’ into ways businesses can use the technology.
‘‘We’re at that part of the curve that’s just about to go up. What’s limiting is that not everyone is comfortable with it and there’s some speed bumps in the experience. Once developers get that right it will become the keyboard of the future,’’ Lee said.
‘‘Voice is so much more natural and efficient in some ways, especially if you’re driving or banking. It can cut down a doubledigit step process, to a one sentence command.’’
The number of online sales of voice-enabled devices in the United States grew 39 per cent year on year.
Morris said through voice data artificial intelligence (AI), interaction based on previous behaviour can be leveraged to understand the customer and provide targeted messages and promotions. He said AI would complement human jobs rather than replace them, for now.
‘‘Dealing with medical records and insurance policies are still complex. They can provide basic information but they can’t replace human contact.’’