Sunday Star-Times

Join a winning team

Why MeloYelo ebike agents are having so much success selling from home. And, how you can join our team.

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The connectivi­ty enabled by computers and mobile devices has made the reinventio­n of business models inevitable. Shoppers now have ways of researchin­g what they want to buy that is far more convenient for them: The internet and social media interest groups.

So, MeloYelo asked the question: Do we need all of the overhead associated with a retail outlet in order to sell our bikes? And if not, what are the alternativ­es?

We chose a work-from-home/ work-from-van model. We have proven the success of this model over the past 4 years and now we’re ready to scale it up to meet market demands.

The MeloYelo franchisee enjoys a low buy-in fee ($7500 + GST), pays nothing for retail premises, purchases a few demonstrat­or bikes, but is not required to invest in their own stock to sell. Once a customer has test-ridden a bike and wishes to place an order, the franchisee places the order online and the product is shipped from MeloYelo’s Taupo warehouse the same day or the following day.

Our training programme and online learning centre equip Franchisee­s with thorough knowledge about our bikes and about competitiv­e options. Our customers recognise and appreciate this knowledge and it is a critical success factor for our MeloYelo franchisee­s.

MeloYelo’s corporate marketing efforts – including our $1 million marketing partnershi­p with Stuff – drive a significan­t number of sales inquiries to Franchisee­s, who then add to their sales success by implementi­ng local marketing programmes such as Facebook and exhibits at events. MeloYelo works with franchisee­s to design and implement their local marketing and to show them how to start generating referrals from their existing customers.

The MeloYelo franchise opportunit­y is perfect for those

who already have an income, but want to supplement that income with a part-time, high-growth business of their own: One that has the potential to grow into a full-time work-from-home business within 3 years.

MeloYelo’s founder is a 40-year marketing veteran who since 2011, has been heavily involved in the e-transport sector. He was founder of a nonprofit associatio­n that promoted electric vehicles, and founder of the EVolocity electric vehicle programme in schools, in which teams of students design, build and compete in electric vehicles. He also founded and ran an advertisin­g & marketing agency that employed 35 people.

MeloYelo uses the collective brains of a team of kiwi engineers and bike mechanics to specify the components of their bikes, all of which come from respected internatio­nal suppliers like Samsung, Shimano, SRAM and Tektro.

The buy-in fee includes promotiona­l materials, technical & marketing training, a web page, a Google listing, sales referrals from national marketing, and ongoing marketing & technical support.

Franchise opportunit­ies are available in various cities & towns from Whangarei to Dunedin. McEwen says MeloYelo is looking for people with a knowledge of bikes (though not necessaril­y ebikes), a garage, van or vehicle and trailer to work from, and a real passion to grow a business. “If this sounds like you, we’re inviting you to join our team.”

Visit www.meloyelo.nz/franchise for more informatio­n and to submit your Expression of interest or email ebikes@meloyelo.nz

 ??  ?? MeloYelo franchisee Waldo Kruger, representi­ng Auckland’s eastern suburbs and Waiheke Island.
MeloYelo franchisee Waldo Kruger, representi­ng Auckland’s eastern suburbs and Waiheke Island.

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