Taranaki Daily News

The year bullying was called out

- Bruce Cotterill Bruce Cotterill is a former CEO and current company chairman and director. He is the author of The Best Leaders Don’t Shout.

It seems that every year we look back and take in an event that has changed things forever. Sometimes it’s a big financial event, such as the 1987 crash or the GFC in 2008. Elsewhere it’s been a terror attack in the US in 2001, or earthquake­s in our own South Island backyard in 2011.

Technology, too, can deliver the moment in time when it all changes. I still remember that day in 2009 when I realised that everyone who used to have a Blackberry was suddenly, just six months later, using an iPhone.

The year just gone has been no different; and yet it has been very different. There has been monumental change. But it hasn’t happened through a single event, but rather many occurrence­s with a consistent theme, which have collective­ly changed things forever.

That theme is harassment. Bullying. Physical, verbal, sexual and psychologi­cal. In the workplace and elsewhere. It has never been acceptable. But now you won’t be able to get away with it.

As a result, we all need to change our behaviour. The speed of the change, as it relates to the expectatio­ns of how we must now behave, particular­ly in the workplace, has been so fast that plenty of people have been caught out. We’ve seen senior government servants, Members of Parliament, lawyers, celebritie­s and plenty of businesspe­ople struggling to adapt.

Most publicly, and utterly embarrassi­ngly, we saw that struggle just a couple of weeks ago in Paris, where Ada Hegerberg, the inaugural winner of the Ballon D’Or for the best female footballer on the planet, was invited to ‘‘twerk’’ as she received the trophy.

The 23-year-old Norwegian appropriat­ely ignored the presenter’s suggestion. The reaction of the world’s press was suitably critical.

This is what happens when the speed of change means that our expectatio­ns in terms of behaviour move faster than most people can adapt.

A few weeks back, I saw a university academic interviewe­d on breakfast television about harassment in the workplace. She said nothing had changed despite the outcry and publicity over the past year. She’s wrong. Everything has changed.

In every board meeting or management team meeting, every morning tea with the staff and every ‘one on one’ with our people, we now have to consider how we are treating them, how they are able to identify and report inappropri­ate behaviour, and how we – the managers and leaders – will respond.

We have all seen examples of bosses shouting down their staff in front of others. Sometimes it’s done at a volume or tone that is either demeaning or downright threatenin­g. Such ‘showpieces’ have always reflected poorly on the weak manager in my view. But it happens and it’s always happened. However, now it’s a complete no-no. Do so, and you’ll be called a bully.

Managers today, when faced with an employee with a performanc­e issue or someone who has made a simple mistake, must do what they always should have done. Retreat to a meeting room and have a constructi­ve and respectful conversati­on with their colleague about what has gone wrong and how they can jointly work to improve.

But the actions and behaviours we must change now go much further than that. If you go out and have a drink or two at lunchtime, don’t even think about going back to the office. If you like to ‘rock on’ after the office party or the awards night, taking your team and the company credit card with you, don’t. It’s safer to go home.

And think twice before you offer a friendly or supportive hand on the shoulder. You might just get accused of something that you didn’t mean to do.

When I went to see my team in the immediate aftermath of the Christchur­ch earthquake­s, our people needed all sorts of support. But some of them just needed a hug. I’m not sure how I would deal with that in today’s environmen­t. But we have to figure it out. What behaviours are appropriat­e when the emotional landscape is moving so rapidly?

And that’s part of the discussion too. We’re all trying to find our way in an environmen­t of changing expectatio­ns. Is some of this stuff over the top? Are some of the accusers over-reacting? Possibly. But it doesn’t mean they are wrong.

So why has this topic hogged the headlines for the entire year? Because the story, and the expected behavioura­l change that goes with it, is moving faster than we can.

Think twice before you offer a friendly or supportive hand on the shoulder.

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 ?? AP ?? The look says it all: Ada Hegerberg has just won a global accolade in women’s football, only to be invited to twerk by presenter Martin Solveig.
AP The look says it all: Ada Hegerberg has just won a global accolade in women’s football, only to be invited to twerk by presenter Martin Solveig.
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