Smeg knife stickers flood Trade Me, Facebook

New World’s latest sticker promotion is sweeping Trade Me and Facebook, with some sellers asking hundreds of dollars for a sheet of the collectable stickers. The supermarket launched its Smeg knife promotion earlier this month, rewarding customers with one sticker for every $20 spent in-store or online. The stickers can be redeemed for a range of six Smeg knives and a knife block. Customers can also collect fewer stickers and pay a cash top-up in exchange for a knife. As of yesterday morning, there were 75 listings for the stickers on Trade Me and bids on two auctions had already topped $160. On Facebook, one post offered 34 stickers for $260, with the seller saying the price was ‘‘firm as this is $680 value’’.