Taupo Times

Coffee boost for farmers

- LUKE KIRKEBY

Coffee lovers know the difference a good cuppa’ can make so in light of recent hard times for dairy farmers in the South Waikato Fonterra came up with a great idea to boost morale.

The dairy giant has been travelling throughout the area offering free coffee cart coffees to local farmers.

Area manager Vicki Wallace said after two challengin­g seasons and the added stress of an extremely wet winter, Fonterra knew it had to do something to bring everyone together to show it cared.

‘‘We came up with an initiative to provide an excuse to get our farmers off the farm for an energy boost offering ‘‘Coffee to the Farmers’’ to show we care and have a general good old catch up with their neighbours, ‘‘she said.

It has visited six ’’handy’’ locations around the Mangakino, Marotiri, and Tirohonga areas.

‘‘Farmers are extremely busy at this time of the year so we located each stop within a few minutes’ drive for each farmer so they could pop down and have a chat and coffee on us, ‘‘she said.

‘‘We’ve had fantastic feedback from our coffee stop days and we just love getting out there and showing we care for our cooperativ­e.’’

She said the visits were only made possible thanks to community support and thanked all those who helped out.

Wallace said over 200 coffees have been given out around the Tokoroa and Putaruru districts.

‘‘... to show we care and have a general good old catch up with their neighbours.’’ Vicki Wallace

 ??  ?? Farmers and Fonterra representa­tives gather on a farm in Whakamaru to enjoy a free coffee to help boost morale amid trying times for the industry.
Farmers and Fonterra representa­tives gather on a farm in Whakamaru to enjoy a free coffee to help boost morale amid trying times for the industry.

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