David's got attitude

The winner of the Attitude ACC Supreme Award at the Attitude Award was Grace Stratton, 20, who co-launched All is for All, an accessible communications, media and talent agency, with her friend Angela Bevan in 2019.

Grace, who uses a wheelchair, understands the challenges of purchasing garments online only to discover they aren’t purpose-built for disability. All is for All seeks to solve this simple problem by designing an accessible e-commerce space that reframes how designer garments are spoken about.

All is for All ensures people with disabilities can have both an experience of designer garments and a wardrobe that is accessible to them. The company now works with a variety of local designers including Twenty-Seven Names, Stolen Girlfriends Club and Kate Sylvester, on inclusion and access within business, and customer experience through a disability rights lens.

Grace’s achievements since launching All is for All are extensive, but include contracting more than 10 models with disabilities, working with over 20 designers, showcasing at New Zealand Fashion Week 2019 and providing consultation work for 18 people with disabilities in advisory roles for The Warehouse Group, Bumble, Estee Lauder and more. Grace was a Young New Zealander of the Year finalist in 2018, was named In Style’s 50 Badass Women for 2019 and is a fulltime student at AUT, studying a double degree in law and communications.