Foodbank project goes online
Kiwifruit growers encouraged to give to help vulnerable
New Zealand Kiwifruit Growers Inc, the industry body which advocates for 2800 growers, is encouraging its members to pitch in and donate to the most vulnerable through The Foodbank Project.
The project is a joint partnership of Countdown, The Salvation Army and creative agency Lucid.
The drive recognises that Covid-19 continues to have an economic impact upon New Zealand with Kiwis struggling financially.
Despite restrictions brought about by Covid-19, the kiwifruit industry has had a successful year returning almost $2 billion in direct payments to communities around New Zealand. The industry has also welcomed people who have been displaced from their previous employment.
“It’s great to see this drive as a continuation of the 2020 grower initiative launched in the Bay of Plenty to help support the unprecedented demand due to the ongoing impacts of Covid-19,” says NZKGI chief executive Nikki Johnson.
“Growers answered the call and donated thousands of dollars’ worth of food and necessities. As a result of the drive’s success, NZKGI committed to rolling out the appeal in other kiwifruit growing regions,” says Nikki.
Jono Bell, Salvation Army territorial director of community ministries says: “The pressure on our clients and their wha¯nau to make ends meet is enormous, and Covid19 has added more uncertainty.
“The Salvation Army offers immediate welfare support, food and housing, but our remit goes far beyond this. We believe in giving people a hand-up, not a hand-out. We walk alongside people and offer practical support to improve their situations.”
Instead of utilising drop-off points for growers to deliver food, The
Foodbank Project allows a more accessible way for busy donors to help Kiwis in need by donating online and choosing from a range of products and bundles that are critically needed for food parcels. The order is packed and delivered by local Countdown stores to Salvation Army foodbanks of the donor’s choice.
NZKGI encourages not only growers, but also other members of the industry and wider community to participate in this drive until March 5.
To join the drive, visit the website www.foodbank.org. NZ/NZKGI