Northland promoted by American actress
American actress Bryce Dallas Howard is sharing her love for Northland and New Zealand as the newest tourism voice in the United States.
Howard, who has starred in
and directed a trip across the country in partnership with the
The six-part video series and online content follows the actress through the Bay of Islands, Waipoua Forest, Wellington and Queenstown.
Howard has been visiting New Zealand since she was a child, when she joined her father on a film set in Queenstown, and lived in Mt Maunganui during filming for
‘‘Many people assume New Zealand is too far without realising that the wealth of experiences the country has to offer makes the travel time completely worth it,’’ Howard says.
‘‘It’s really just a night’s sleep away and once you’re there, you’ve arrived at heaven on earth.
‘‘When I spend time in New Zealand, I always admire the importance Kiwis place on embracing nature and being outside.
‘‘Just as much as the setting, it’s this gratitude for the planet and the lifestyle formed from it that makes me love this country so much.’’
Cape Reinga, kauri tree Tane Mahuta in the Waipoua Forest and the Waitangi Treaty Grounds all feature in the promotional material.
Northland Inc regional promotions and tourism manager Paul Davis says it is great to see Northland so prominent in this campaign.
‘‘The US market spend is growing at over 20 per cent for Northland at the moment and the value of this kind of media activity is a contributor to that,’’ he says.
‘‘The profile the Bryce Dallas Howard campaign is giving to Northland and New Zealand across both our domestic and North American markets where the campaign has been launched, is enormous.’’
Howard will also star in Tourism New Zealand’s digital ad campaigns in the US and Canada, as well as promoting Aotearoa in media appearances in the US.
United States tourists are New Zealand’s third largest international visitor market with 210,000 Americans travelling to our shores in the year to date in May.
This was a 32 per cent increase on the previous year.