Messenger and WhatsApp

Facebook used the same idea about phases of a business when talking about Messenger and WhatsApp. Both are in the second phase, at the verge of being able to make money from business interactions, executives said.

Facebook is doing some early testing on Messenger in particular, but the focus is still on monitoring the communications between businesses and customers, Sandberg said. WhatsApp is already used often for commercial purposes, like negotiating sales and setting up product delivery.