The New Zealand Herald

Sky-Vodafone appeal still in play

- — Staff reporter

Sky TV and Vodafone will push on with their High Court appeal against the Commerce Commission’s decision to block their merger.

The two companies filed an appeal in March as a holding position while they awaited the regulator’s full reasons on why their proposed deal was rejected.

Those reasons were released last month and a Vodafone spokeswoma­n confirmed yesterday that the companies would continue with their appeal. She could not comment further.

In February, the competitio­n regulator rejected the $3.44 billion merger which would have created a vertically integrated pay-TV service and telecommun­ications provider. At that time, the commission said a principal objection was the ownership of “all premium sports content”, which the merged entity could then bundle into a single mobile, landline, broadband and pay-TV offering, which would pose a real chance of substantia­lly reducing competitio­n.

In its full 145-page report the commission said there was no close substitute for premium live sports rights in New Zealand, making it easier for a merged Sky-Vodafone group to attract customers at the expense of smaller telecommun­ications service providers.

What’s more, the government-sponsored ultrafast broadband (UFB) programme presented a “significan­t opportunit­y” to attract new customers with a larger bundle of services.

“The rollout of UFB is expected to [increase] rates of switching in New Zealand, with [around] 1.1 million premises in play by 2019,” the commission said.

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 ?? Picture / Sarah Ivey ?? A Sky TV-Vodafone union was rejected on the basis bundled content could cut competitio­n.
Picture / Sarah Ivey A Sky TV-Vodafone union was rejected on the basis bundled content could cut competitio­n.

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