When the Lions won over fanss
Advertisers show plenty of cheek with rugby tour tie-ins
Consider yourself an avid All Blacks and Super Rugby supporter? Not until you’re at the airport with your black undies on eating chips that taste like a roast dinner you’re not.
As the All Blacks prepare to take on the British & Irish Lions, leading Kiwi brands are wasting no time cashing in on the hype — and creating a bit themselves.
As we get ready to watch the biggest clash to hit our screens since The Bachelor NZ season two finale, companies with prominent brands all set to sell you rugby paraphernalia you can eat, wear and hashtag your support with.
Jockey has released a limited-edition range of everyday supporters undies, which are said to be available in every colour — so long as it’s black.
Jockey ambassador Matilda Rice and “unofficial underwear model” Will Hall have modelled the range.
Another brand cashing in on the tour is classic Kiwi chip company Bluebird.
Whether you’re team New Zealand or backing the Brits and the Irish, Bluebird has a “crunchtime” supporters flavour just for you.
To make our rivals feel at home while they’re here, the British classic, Walkers Prawn Cocktail flavoured chips, will be available.
Of course, we don’t need to tell you that if you’re a true Kiwi, you’ll be dipping your Lamb & Mint chips in Kiwi onion dip.
“I’d love some chocolate with protein puffs,” no one ever said. But if you’re a fan of Whittaker’s and the ABs, we’re guessing you won’t say no to trying a chocolate block created especially for the teams as they head into the series.
With a promo ad full of more cheesy rugby references than you can kick a ball at, The Full Eighty bar boasts peanuts, banana, and cranberry pieces peppered with those proteinpacked puffs. Watch videos about the tours at nzherald.co.nz
Air New Zealand is setting out to be the first port of call for Kiwi rugby supporters.
#PROJECTBLACKOUT encourages fans to wear black to ensure when Lions supporters arrive, they know exactly whose turf they’re on.
Not jet-setting anytime soon? You can share your best All Blacks fan look on Instagram with the hashtag #PROJECTBLACKOUT.