Put on your red socks (only $6.95) and let’s dance

Team New Zealand merchandise sales are through the roof as Kiwis jump on the America’s Cup bandwagon.

Team NZ were one win away from bringing the Auld Mug back to these shores ahead of this morning’s racing — and their success has caused a huge jump in the sales of branded supporters’ gear.

Royal New Zealand Yacht Squadron spokesman Andrew Delves said there had been a “massive spike” in sales.

“We have restocked three times and sold out of everything. Even our supplier has nothing left.”

Caps, jackets, hats and polos branded with the Team New Zealand logo and Southern Cross stars have all sold out on the RNZYS website.

Rebel Sport boss Rod Duke said their Team New Zealand stock was “goneburger”.

“There might the odd bits and pieces at some of the stores but for the most part it’s just gone, all sold out.”

Duke said he found the racing “terribly exciting”.

“People might’ve thought it’d go on a bit longer than it has — obviously our buyers thought that too.”

Sales of the lucky red socks made famous by the late Sir Peter Blake have also skyrocketed. A Sir Peter Blake Trust spokeswoman said it had sold 13,000 pairs of red socks; the bulk of those sales coming this month.

“Hopefully we’ve got enough stock to keep up with the demand,” she said.

“There’s a real frenzy at the moment. We love how the country gets in behind it every time.”

The socks can be picked up at redsocks.co.nz for $6.95.

The upsurge in red socks sales comes just before Red Socks Day, which falls on July 7 this year.