Apple stock surges on strong result
Tech giant beats analyst expectations amid rumours of new phone in autumn
Apple announced in its quarterly earnings report that it’s in good shape as it heads into the autumn, when the firm is expected to release its next models of its iconic smartphone.
That includes a rumoured 10thanniversary edition of the iconic smartphone — an “iPhone 8” or “iPhone X” — with an all-new design and a price tag that could top US$1,000 ($1,350).
It would have taken a pretty big miss to refocus analysts’ attention on anything but the new phone. But investors seemed pleasantly surprised by the results. In the minutes after the report, shares rose sharply — the stock climbed above its intraday record high to $159.10.
The tech giant beat expectations for both revenue and profit, reporting earnings per share of $1.67 on US$45.4 billion ($60.8b) in revenue. Analysts had expected earnings of $1.57 per share on US$44.9b in revenue.
The firm also reported that it sold 41 million iPhones, up slightly from the same period last year when sales hit 40.4 million — a welcome increase, as analysts and others have noted a sales drop-off for iPhones as consumers wait for the next big thing.
Reports based on leaks from Apple’s supply chain indicate that the high-end phone will have an edge-toedge, super-sharp OLED screen and may have a fingerprint reader embedded in the glass. Other models may keep Apple’s current LCD screen. A recent leak that originated from Apple itself (through its documentation for its upcoming HomePod speaker) indicates that its next phones may also have wirelesscharging, fast-charging and facialrecognition capabilities.
But a completely redesigned model of the iPhone may come with a downside: delays. OLED screens, in particular, are difficult to manufacture. Some worry Apple will be unable to keep up with demand for the phone.
Analysts were closely eyeing Apple’s projections for the next quarter. The company said it expects to make between US$49b and US$52b in its next, crucial sales quarter.
Lower guidance for revenue in the fourth quarter — below US$49b — could have indicated that Apple would delay all of its models or cut the prices of the LCD phones, UBS analysts Steve Milunovich and Benjamin Wilson said in an investor’s note ahead of the report.
Experts say Apple’s future depends a lot on this next generation of iPhones, as the smartphone indus-
Investor focus over the next two quarters should be on the iPhone 8 cycle KeyBanc Capital Markets
try faces slower growth. Sales of the iPhone have been somewhat disappointing for several quarters, as consumers save their dollars for the new, redesigned model.
“Investor focus over the next two quarters should be on the iPhone 8 cycle,” KeyBanc Capital Markets analysts said in a note to investors earlier this month.
In a survey of potential iPhone buyers, analysts at UBS found the greatest level of interest was focused in the high-end model, noting that respondents were more interested in the “iPhone 8” than they have been in Apple’s last two iPhone generations.
If it takes Apple too long to get its phones to customers, it could hurt its performance in the all-important holiday season. Apple’s chief rival, Samsung, just reported recordbreaking profits despite a tough year when it suffered the recall of its Note 7 smartphone. Much of Samsung’s success comes from its business selling smartphone components to other manufacturers, including Apple.
Plus, Samsung is already generating good buzz about its upcoming Note 8, due to debut later this month.
Any disruption of iPhone sales could be damaging to Apple, which has counted on strong smartphone sales to weather problems in the past. Now the company faces slowing demand, including in China, the world’s largest smartphone market. This quarter, China sales totalled US$8b — slightly under expectations for US$8.57b.
Some analysts have pointed to China’s market as a possible reason Apple capitulated to Chinese government demands earlier this week to stop distributing apps that iPhone users downloaded to avoid government censorship.
The app store and other Apple services, such as Apple Music, have become an increasingly important part of the company’s business as it looks for ways to keep users happier with their devices for longer. Services, the second-largest segment for Apple, make up 16 per cent of revenue.
But the lion’s share of the company’s money is still tied to the iPhone, which accounts for nearly 55 per cent of its sales revenue.