End of the cin­ema age?

Movies’ fu­ture could be solely in homes, not in the­atres

The New Zealand Herald - - FRONT PAGE - Siena Yates

Plan­ning a trip to the movies this week­end? Ready to kick back with your frozen coke and choc-top and watch some Black

Pan­ther, Lady­Bird or 50 Shades? Well, en­joy it, be­cause the clas­sic movie-go­ing ex­pe­ri­ence could be about to meet its un­timely end.

The team at Net­flix have been mak­ing power moves in Hol­ly­wood re­cently; not con­tent with hav­ing changed the way TV works, Net­flix now looks to be hail­ing the end of cin­ema as we know it.

I’m in two minds here, be­cause, fun fact: I hate go­ing to the cin­ema.

I re­alise this is an odd ad­mis­sion for an en­ter­tain­ment jour­nal­ist to make, but hon­estly: You have to leave the house (al­ways an is­sue), make your way to a busy area, pay a mil­lion dol­lars and what’s left of your soul to get in and en­dure an hour’s worth of ads and trail­ers.

Then you get to sit there with a room full of strangers who are rustling lolly pack­ets, kick­ing your seat, check­ing their phones, get­ting up to pee ev­ery 3.2 sec­onds and say­ing stupid things like “did you see that?” as if we’re not all sit­ting aimed di­rectly at the same wall­sized screen.

In short: Go­ing to the movies is of­ten a garbage ex­pe­ri­ence.

This is why I’m on board with what Net­flix is up to — and what they’re up to is im­pres­sive as hell. They’ve got an $8 bil­lion plan to get to a place where 50 per cent of their con­tent is orig­i­nal: We’re talk­ing a tonne of

new TV and 80 new

Pic­ture / Net­flix

Natalie Port­man stars in the movie An­ni­hi­la­tion.

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