Price right for Parker fight

Fans en­ticed by lower cost for world uni­fi­ca­tion heavy­weight bout against Joshua

The New Zealand Herald - - SUPER SPORT - Pa­trick McKendry

The New Zealand pay per view price for Joseph Parker’s his­tory-mak­ing world uni­fi­ca­tion heavy­weight box­ing fight against An­thony Joshua has been set at $49.99.

That is just un­der $10 cheaper than the price for Parker’s chal­lenge for the va­cant WBO world ti­tle against Andy Ruiz Jr in Auck­land in 2016. Duco Events’ co-owner David Hig­gins be­lieves the price is ap­pro­pri­ate af­ter re­ceiv­ing crit­i­cism for pre­vi­ous pay per view prices.

In an in­ter­view with the Her­ald as he and Team Parker con­tinue to build to­wards the bout against Joshua at Cardiff’s Prin­ci­pal­ity Sta­dium on March 31, Hig­gins said he was com­fort­able with the price would work for Kiwi house­holds.

“It’s about elas­tic­ity of de­mand,” Hig­gins said. “Some­times you can make more by set­ting the price a bit cheaper. It’s all about find­ing the right spot. We have copped crit­i­cism in the past, I think un­fairly, be­cause peo­ple don’t know what’s go­ing on be­hind the scenes.

“Some­times we’re mak­ing losses or no money at all. Those peo­ple who are buy­ing the pay per view are ef­fec­tively fund­ing Joe’s jour­ney. They’ve made a con­tri­bu­tion. The oth­ers are haters who will flog you no mat­ter what.

“In­stinc­tively we think that’s the right price point for this event. And we want to be in­clu­sive, we’d like as many New Zealan­ders as pos­si­ble to tune in for what could be a mem­o­rable day in his­tory.”

Many will prob­a­bly con­clude that the price for the Parker v Joshua event, which will be screened in New Zealand live on Sky Arena and watched by a crowd of 80,000 and a global tele­vi­sion au­di­ence of many mil­lions, com­pares well with the price for Parker’s fight last year against Hughie Fury ($39.95).

If il­le­gal live stream­ing is kept to a min­i­mum, the event could break the New Zealand pay per view record, when around 90,000 peo­ple bought the David Tua v Shane Cameron fight in 2009. Hig­gins said il­le­gal stream­ers would be pros­e­cuted.

Given the global sig­nif­i­cance of the fight and fact Parker, 26, and Joshua, 28, are un­de­feated, most Kiwi box­ing fans are likely to be in front of a tele­vi­sion on the morn­ing of Easter Sun­day, a time dif­fer­ence which isn’t ideal for the own­ers of cafes and bars.

Due to New Zealand’s Easter Sun­day trad­ing laws, cafes, in­clud­ing bars, are able to re­main open but can serve al­co­hol only if a per­son is din­ing and can serve drinks no more than one hour ei­ther side of that meal.

It means pub own­ers will have to ap­ply for a spe­cial li­cence to serve al­co­hol dur­ing the fight.

Pic­ture: Pho­to­sport

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