Sir Ed-inspired designs seek fashion foothold
With the launch of the Edmund Hillary activewear label to the glamour of Trelise Cooper, NZ Fashion Week promises to have plenty of highs, writes Viva editor
The most glamorous event on the fashion calendar kicks off tonight with local designer Turet Knuefermann opening the seven days of New Zealand Fashion Week 2018.
Knuefermann, the recipient of this year’s prestigious Mercedes-Benz Presents Award, will bring her sophisticated and elegant designs to the runway. The opening show aims to set the bar for the week with key members of the fashion industry, local and international media and buyers in attendance.
Over the following days the Viaduct Events Centre will also see a selection of young New Zealand designers and labels in the New Generation Couture group show and the NZFW Graduate show.
A highlight, tomorrow is the launch of the Edmund Hillary clothing brand created by Sir Ed’s grandsons Alexander and George Hillary. The men’s activewear brand takes inspiration from the mountaineer’s own threads, and those of Sherpa Tenzing’s, worn on the legendary 1953 Everest expedition.
Other anticipated highlights include shows by seasoned designers Adrian Hailwood, whose evening wear is always a hit with Auckland socialites, Trelise Cooper, who attracts an A-list front row with her glamorous collections, and on Thursday night when Huffer takes over the Powerstation for an off-site show which will include a performance by US rapper Desiigner — the man behind the hit track Panda which has had more than 430 million YouTube views of its accompanying music video.
On Friday, the Viaduct Events Centre switches it up for the public three-day Fashion Weekend where everyone can experience fashion and beauty workshops, masterclasses and in-season shows from the likes of Zambesi.