The New Zealand Herald

Primate politics

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David Hunter’s article on animal research has an interestin­g, sinister, side note. In my web research on why Trump was elected I came upon references to the use of brainwave research on non-human primates to formulate social media postings that stimulate cognitive biases in US voters/consumers. Cognitive biases are mistakes in logical reasoning that, for example, cause voters/consumers to act against their self-interest.

The fact that the research subjects are mute and privately owned provides excellent cover for the political and advertisin­g research firms.

Robert Myers, Auckland Central.

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