Euro next for makeover as owner indulges appetite for expansion
Hospitality company Nourish Group has spent $2 million on the revamp of its Britomart bar, and is eyeing further investment for other restaurants and bars.
The old Northern Steamship Co, housed in a historic building in downtown Auckland, has been extensively refurbished and will re-open today, under a new name, The Brit.
The concept — a gastro-pub inspired “social hall” — was thought up by Richard Sigley, director and founder of Nourish Group, who said the majority of investment had been spent on the interior fitout of the bar.
Nourish owns and operates seven hospitality businesses in the downtown Auckland waterfront area, including The Crab Shack and Amano.
The hospitality group owns and operates 13 venues in total throughout the country, including Soul Bar, Euro and Jervois Steak Houses.
The company plans to refurbish its bar and restaurants The Chamberlain and Euro next, and hopes to launch its Crab Shack business to Australia.
Sigley said New Zealand’s hospitality sector had changed exponentially in the past 10 years, and had shifted to operating collectively in a precinct with other operators.
“It is very difficult to do it on your own now,” Sigley told the Herald.
The Crab Shack and Jervois Steak Houses were strong-performing, successful venues for Nourish. Sigley said the company was looking into opportunities to expand the footprint of those venues, including overseas.
The company would likely start with one restaurant in Australia.