The New Zealand Herald

Where could a virus-free New Zealand be in five years?

- Mike Lee comment Dr Michael S. W. Lee is a senior lecturer in marketing at the University of Auckland Business School.

It’s five years after the historic pandemic of 2020. All over the world, society and economies have been ravaged by the disease.

The elderly and immunecomp­romised still live in fear because the long-term efficacy of the Covid-vaccine, developed so quickly, remains in question. They live in fear because the vaccine guarantees no protection from new strains of coronaviru­s or other diseases looming around the corner.

And because health systems and government reserves that were crippled in 2020 can no longer afford to administer anti-viral treatments for free.

Yet New Zealand’s economy is tracking upwards; tens of thousands of people made redundant by the fall-out of Covid19 have found new ways of contributi­ng to society that are better and even more rewarding than they would have thought possible way back in mid-2020 when prospects seemed bleakest.

Bartenders, cooks, waiters, and retail workers retrained as teachers, technician­s, builders and health workers. Entreprene­urs, businesspe­ople and tour guides found new opportunit­ies in sustainabl­e industries, film, and conservati­on.

The ranks of our educationa­l and health system swelled, not only patching the gaps created by years of understaff­ing but preparing us for future pandemics. We saw what Covid-19 did and we realised, the “national service” of tomorrow should be one designed around a medical, rather than a military, response.

The influx of well-educated and qualified people requiring government income support in the early 2020s were given a hand-up, not only to raise themselves from a bad patch, but also to raise many others with them. Longstandi­ng unemployed persons and disenfranc­hised youth were encouraged to receive an extra 5-10 per cent increase in their unemployme­nt benefit if they committed to attending and passing education programmes designed to lift maths, language, and science literacy.

Highly skilled people made redundant by Covid-19 were given government support in exchange for running employabil­ity workshops across all manner of vocational skills ranging from cooking and hospitalit­y, through to sales and communicat­ions skills, all funded and assisted by the Government’s 2021 Covid19 reset scheme and revamped social developmen­t policies.

Having searched the globe for locations that could guarantee Covid-19-free business disruption plans, Microsoft establishe­d its southern hemisphere headquarte­rs near Rotorua using geothermal, hydroelect­ric, wind, and solar energy to power its massive server farms.

Google, Facebook, Apple, Samsung, and Huawei followed shortly, making Aotearoa an inclusive, diverse and borderless Silicon Valley and Zhongguanc­un (China’s equivalent) of the south in 2022.

Hollywood, Hallyuwood, and Bollywood, appreciati­ng the importance of disruption-free filming, leveraged off existing infrastruc­ture at the Kumeu film studios and Weta Digital, and invested in further infrastruc­ture around Auckland and Wellington. Then, keen to access the remote scenery of the South Island, further studios were expanded near Christchur­ch and Dunedin.

Realising they could obtain any type of natural or computer-generated landscape, as well as acting talent of every racial profile at 75 per cent of the cost, all the world’s major film studios also set up shop in 2023.

Not only did these companies hire local (newly trained Kiwis) but they also pumped millions of dollars in tax back into the economy. Sure, the Government may have incentivis­ed them in the initial years, but part of the deal was that they invested in infrastruc­ture, hired local, and what they saved in tax was paid back to the Government later, as a portion of shared revenue generated by their films.

So now in 2025, when they do well, we do well. And when companies do well, they feel no need to look elsewhere.

Finally, in a win-win private-public partnershi­p, the largest film and tech companies formed a consortium and created a massive research fund in 2024. The fund was designed to match Government research investment, dollar-for-dollar, thus enabling New Zealand to lead the world in tidal energy and aquatic-based biofuels, as well as technology.

Our reputation for technologi­cal leadership, sustainabl­e energy, and safety (both in terms of health and wellbeing); our access to open, clean, and green space; and our well-educated, kind and conscienti­ous population piqued the interest of major manufactur­ers. As the competitiv­e advantage of cheap labour reduced year by year, manufactur­ing through automation, using the latest technology and clean energy, became more attractive (and reliable).

So, in 2025, major manufactur­ers of all manner set up factories across regional New Zealand, but rather than hiring our people for cheap labour, they hired them because we now had the expertise to run and service the machines that we helped design and install. As one of the most honest and corruption-free countries in the world we could also be trusted to conduct business with profession­alism and morality. In 2025, the world still knows: if it’s from New Zealand, it can be trusted. The difference is that they now also know we export more than just the best milk powder and fruit.

In 2025, just five short years after the 2020 pandemic, New Zealand has managed to establish its reputation as an inclusive, diverse and kind country. A place free from (but also ready for) global pandemics. A leader in technology and sustainabl­e energy. The Southern Hemisphere epicentre for tech, film, and automated manufactur­ing.

Three thousand years ago, on the exact opposite side of the globe (around 40-degrees latitude north), places now known as Athens, Rome, and Istanbul were the leaders of technology, ethics, and science. For the past 100 years, in a similar latitude but westward, places like Washington DC and New York were regarded as the commercial, scientific and political epicentre of the world.

But then, in 2020, when Covid-19 turned the world upside down, a small independen­t country, on the other side of the world, in the middle of the ocean, sitting at 40 degrees south, under a long white cloud, wondered “Maybe it’s time for us to lead?”

The ranks of our educationa­l and health system swelled.

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