The Monday Column

NYU professor, entrepreneur and the world’s leading tech business thinker Scott Galloway put it this way: “What these companies have done is created a business model where the most incendiary, upsetting, controversial, and oftentimes false and damaging things get more oxygen than they deserve because we are a tribal species, and when people say things that are upsetting, we tend to engage.

“Engagement equals enrichment. The more rage equals the more clicks equals the more ads.”

These foreign social-media companies are burning the world to the ground for their own gain.

Taking from New Zealand and giving us nothing back.

Wouldn’t it be cool if we all cut the bastards out of our lives for the good of ourselves and our country? Unfortunately, it’s not that easy. We’ve gone and got ourselves addicted.

Every time you look at your phone you reinforce the habit loop, making it harder to stop looking. Checking Facebook, flicking through Instagram and reading tweets may give as a brief dopamine hit, but every time we scratch the itch, it makes us more likely to go back again.

Every visit takes us further away from our lives. Next time you are about to, try not looking. That’s a victory. One little piece of resistance. One back for the good guys.

Whenever a company buys advertising on social media, they are utilising evil data mining to target you.

They didn’t buy local. Social media gives almost nothing back to New Zealand. So the least we can do for our country is actively ignore the advertising that pops up on Facebook and YouTube. Look away. That’s another little one back for the good guys.

We are so addicted to our devices we will risk it all while driving. We waste the most productive times of our life on social media and drive ourselves crazy doing it. Why? All to make a few foreign sociopaths a lot richer.

If you want to cut back, try this simple version of Dr Brewer’s techniques. Next time you feel like checking social media — don’t. Don’t go there as often as you can. Because every time you don’t do what they want you to do, you loosen their addictive grip on you just a little.

You weaken the neural pathway that sends you to them. If you don’t go to your phone 100 times, you may just break free. That would be a huge victory for the good guys. You could use the time you gain doing good for yourself, your work, your family and your country.

Keep your bloody eyes on the road, you idiot.

We waste the most productive times of our life on social media and drive ourselves crazy doing it. Why? All to make a few foreign sociopaths a lot richer.