MAR­KET FAIL­URE — FLICKR SHUTS UP SHOP

The Photographer's Mail - - News -

Two years af­ter launch­ing Flickr mar­ket­place — aimed to help pho­tog­ra­phers in li­cens­ing their images to ed­i­tors, blog­gers, and cre­ative minds look­ing for au­then­tic, user-gen­er­ated con­tent — Ya­hoo is of­fi­cially shut­ting the pro­gramme down.

The news was orig­i­nally de­liv­ered to the mar­ket­place users via email and later con­firmed by Flickr as au­then­tic.

“Over the past year we have re­ceived feedback from sev­eral of you re­gard­ing your ex­pe­ri­ence around li­cens­ing and roy­al­ties,” the email reads. “It was our hope to cre­ate the right mar­ket­place for our con­trib­u­tors, but based on con­sis­tent feedback, we un­der­stand there is more work to be done.”

So, Flickr is tak­ing some time out to re­think photo li­cens­ing and roy­al­ties over the next few months and may re­turn. Still, the news comes as a bleak re­minder that even with an ex­ten­sive user base and with buck­ets of brand loy­alty, at­tempt­ing to com­pete with the likes of Getty, iS­tock, and Shut­ter­stock can be a sig­nif­i­cant chal­lenge.

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