ETER­NALLY BOUND

AWARD-WIN­NING WED­DING PHO­TOG­RA­PHER KATHER­INE WIL­LIAMS SHARES A BE­SPOKE WED­DING AL­BUM SHE CU­RATED WITH QUEENSBERRY

The Photographer's Mail - - Industry Insight -

There are cer­tain un­for­get­table days in a per­son’s life that de­fine him or her. Among these spe­cial days, the cel­e­bra­tion of love, sur­rounded by the peo­ple cher­ished most, of­ten posits a wed­ding day right at the top of the list.

Kather­ine Wil­liams, win­ner of the cov­eted 2016 Ep­son/NZIPP Pro­fes­sional Pho­tog­ra­pher of the Year award, as well as both Wed­ding Classic Pho­tog­ra­pher of the Year and Wed­ding Cre­ative Pho­tog­ra­pher of the Year, was cho­sen by love­birds Emma and Kieran to cap­ture the smiles, tears, laugh­ter, and drama of their nup­tial day.

For this cou­ple, hav­ing a series of printed images to re­mem­ber the day by was very im­por­tant and deeply per­sonal. They “wanted the story told com­pre­hen­sively, so from the out­set we knew an al­bum was es­sen­tial to them”, Wil­liams ex­plains.

To achieve this, she cu­rated an al­bum of sev­eral grand hero shots, in­ter­twined with the many spe­cial mo­ments and fine de­tails that make the story the cou­ple’s own. The re­sult was a time­less heir­loom piece that Emma and Kieran would be able to cher­ish for years to come.

Like most pho­tog­ra­phers, Wil­liams views the pro­fes­sion­ally printed im­age as hav­ing no com­par­i­son. To touch and to hold a beau­ti­fully crafted al­bum pro­vides a tac­tile link back to that spe­cial day, in a way that is more dif­fi­cult to achieve with an evanes­cent on-screen im­age.

“Per­son­ally, I com­pletely and wholly be­lieve in the value of a be­spoke, de­signed, tan­gi­ble, touch-and-feel prod­uct that I know the clients will get a life­time of love from. The files feel like half the job — I know they will ap­pre­ci­ate the pho­tog­ra­phy, but an al­bum is so much more,” Wil­liams says.

Wil­liams worked with the cou­ple to care­fully choose each of the el­e­ments that make up Emma and Kieran’s al­bum. To do this, Wil­liams led the cou­ple through a cine­matic-style pre­sen­ta­tion of the pho­tos in her stu­dio, fol­lowed by a walk-through of her pre­designed al­bums.

“The en­tire de­sign process is done in typ­i­cally an hour of the client’s time,” Wil­liams de­scribes, “mak­ing it easy for them, which I love. Be­ing at the same time an ini­tial view­ing means [that] de­ci­sions are with the heart, as I be­lieve they should be.”

Of Queensberry’s ex­ten­sive range, Wil­liams’s favourite is the Duo, which hap­pens to be the de­sign of Emma and Kieran’s al­bum, too. As Queensberry’s sig­na­ture range, the Duo is dy­namic and dis­tinc­tive. With a com­bi­na­tion of mat­ted and flush-mount pages, fea­tur­ing images mounted in their unique page-mount style, the al­bums are a uniquely mod­ern pre­sen­ta­tion.

“We of­ten tell our clients that it pro­vides the best of both worlds. I love to watch clients in our stu­dio re­ally con­nect with the al­bums. You can tell when they stroke the pages [that] they have found the style fit­ting them, and it’s usu­ally first in­stinct that guides them,” she says.

Wil­liams prefers the 14x10 inch and the 15x12 inch in size, ex­plain­ing that, “both feel nice when you sit with it on a couch and re­lax into turn­ing the pages”.

To pro­duce a last­ing mem­ory of their spe­cial day, Wil­liams’ in­vest­ment in the high-qual­ity al­bum is not dic­tated by the cost of the pro­duc­tion or ma­te­ri­als used; rather, her main fo­cus is on pro­duc­ing a book that her clients will want to share with vis­i­tors in the fu­ture. This turns the al­bum into a won­der­ful mar­ket­ing tool for re­fer­rals, as friends and fam­ily will sit down to­gether to re­live the wed­ding story.

“You sell what you show,” Wil­liams re­minds us. “These are, in part, your ad­ver­tis­ing of the fu­ture.”

To find out more about Queensberry’s en­dur­ing part­ner­ship with pho­tog­ra­phers, and to learn how their prod­ucts could en­hance your pho­tog­ra­phy busi­ness, visit queensberry.com.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.