The Post

Spark warns of sport viewing takeover

- TOM PULLAR-STRECKER

Spark has laid out its darkest fears about Sky Television’s proposed merger with Vodafone while putting on a brave face about its competitiv­e position.

In a second submission to the country’s competitio­n watchdog, Spark said that Sky Sports was a ‘‘must have’’ for a ‘‘substantia­l number of Spark customers’’.

If the merger went ahead, Sky/ Vodafone would have an incentive to use its control of premium sports to force more consumers to buy broadband or mobile services from Vodafone, it said.

Spark argued the benefits of ‘‘anti-competitiv­e bundling’’ could create a ‘‘perpetuati­ng cycle’’ that would allow Sky/Vodafone to retain the broadcasti­ng rights to all the country’s major sports – rugby, league, netball and cricket – when they next come up for renewal in 2019 and 2020.

Sky TV has repeatedly downplayed such concerns, saying it would be in the merged firm’s commercial interests to distribute Sky’s programmin­g through as many channels as possible because of the profit margin on pay-TV.

The Commerce Commission is due to rule on November 11 whether Britain’s Vodafone should be allowed to merge its New Zealand business with Sky and take a 51 per cent stake in the combined firm.

Spark said in its submission that it believed the commission ‘‘must at least have serious doubts’’ about the assertion by Sky and Vodafone that the merger would not substantia­lly reduce competitio­n.

Sky Television is understood to have been seeking a wholesale deal with 2degrees, which industry insiders suggested could boost its chances of getting regulatory approval for the merger.

There has been no indication the commission intends to delay its decision or call a conference to discuss the merger’s pros and cons, suggesting it may be heading for a quick ‘‘nay’’ or ‘‘yay’’.

Spark managing director Simon Moutter has tweeted that he had saved his parents $630 a year by switching them from Sky Basic to Freeview and signing them up to Spark’s Lightbox TV service.

Moutter’s parents are understood not to be keen on watching sports. He returned his own Sky set-top box in September.

 ?? PHOTOS: PHOTOSPORT ?? Spark says a Sky/Vodafone merger would create a ‘‘perpetuati­ng cycle’’, tightening the merged firm’s grip on broadcasti­ng rights to key sports such as league beyond 2020. Fans would be under pressure to buy broadband or mobile services from Vodafone.
PHOTOS: PHOTOSPORT Spark says a Sky/Vodafone merger would create a ‘‘perpetuati­ng cycle’’, tightening the merged firm’s grip on broadcasti­ng rights to key sports such as league beyond 2020. Fans would be under pressure to buy broadband or mobile services from Vodafone.
 ??  ?? Top-level netball is among the attraction­s on Sky Sports.
Top-level netball is among the attraction­s on Sky Sports.

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