Designer’s colourful handbags were essential accessories for urban professional women
Kate Spade, who has been found dead at her home in Manhattan aged 55, was a designer best known for her simple, colourful handbags, which became favoured accessories of professional women in the 1990s.
Spade, who is reported by police to have taken her own life, began her career at
Mademoiselle magazine, where she became, at age 28, a senior editor for accessories. Often disappointed by the selection of handbags available for fashion photo sessions, she decided to start a business and design them herself.
She told
National Public
Radio last year that she first discussed starting a handbag company with her then-boyfriend
Andy Spade while they ate at a Mexican restaurant in 1991. ‘‘I said, ‘Honey, you don’t just start a handbag company, and he said, ‘Why not, how hard can it be?’ ’’
She began in her apartment, designing handbags with paper and Scotch tape and using her savings to buy fabrics. (Her first handbag was made of burlap, the cheapest material she could find.)
‘‘I sat down with some tracing paper, and I knew immediately what the shape should be – a very simple square,’’ she told Fortune Small
Business in 2003. ‘‘At the time no-one was doing anything that clean. The shape gave me a real flexible canvas for applying all the ideas I had for a lot of colours, patterns, and fabrics.’’
She took her initial six designs to a manufacturer in Brooklyn and showed her wares at an accessories show in 1993. She sold a few bags, but not enough to cover the cost of the booth at the exhibition hall.
Then unmarried and still known by her maiden name, Kate Brosnahan, she tried out several brand names for her new handbags before taking the advice of her boyfriend.
‘‘Andy kept saying the whole time, ‘Kate Spade, Kate Spade – listen to how it sounds,’ ’’ she told the New York Times in 1999. (They were married in 1994.)
Her second stroke of inspiration came the night before another accessories trade show in New York.
‘‘There was something missing,’’ she told the
Boston Globe in 1999. ‘‘We needed something for the eye to go to.’’
She stayed up most of the night, removing the small black ‘‘Kate Spade New York’’ labels from inside the handbags and hand-stitched them to the outside.
Her bags, often in bright colours or pastels, with simple handles and vibrantly coloured linings, were picked up by Barneys and other department stores, and Spade was honoured as one of the fashion world’s top designers of accessories.
Her bags were featured in Vogue and other fashion magazines, and celebrities such as Gwyneth Paltrow were spotted carrying Kate Spade bags.
Her husband, who is the brother of actor and comedian David Spade, left his job in advertising to become chief executive of the Kate Spade corporation. By the late 1990s, Kate Spade’s simple but chic handbags were everywhere and were especially popular with urban professional women.
‘‘I like things to endure because that’s the way I shop,’’ she told the
Toronto Star. ‘‘If I buy a cashmere sweater I want it to be something I wear for a long time. That’s how I feel about this company. I want it to be like a fashion version of L L Bean, never in or out.’’
In 1998, she and her husband sold 56 per cent of their company to Neiman Marcus for US$33 million but retained creative control over the products.
She expanded her design offerings to sunglasses, shoes, luggage and clothing and even designed flight attendants’ outfits. She appeared on an episode of Just Shoot Me, a sitcom starring her brother-in-law, and branched out into writing books and general lifestyle advice.
Critics said the quality of her products declined, and the market was flooded with counterfeit bags. By 2007, the Spades had sold their remaining interest in the company to
‘‘I said, ‘Honey, you don’t just start a handbag company, and he said, ‘Why not, how hard can it be?’ ’’
Neiman Marcus, which in turn sold the product line to the Liz Claiborne corporate entity.
Katherine Noel Brosnahan was born in Kansas City, Missouri. Her father owned a construction company, and her mother was a homemaker.
She had little interest in fashion while growing up, other than shopping for brightcoloured items at thrift stores, in order to stand out from her sisters.
While attending Arizona State University, she worked in a department store, where she met Andy Spade, a fellow student. She graduated in 1985 with a degree in journalism and, after touring Europe, settled in New York, reportedly with only $2 to her name.
Through an employment agency, she found a low-level job at Mademoiselle and in eight years at the fashion magazine became an influential editor. When she launched her design company in 1993, she did so only with the understanding that she could return to Mademoiselle if the venture failed.
In recent years, Spade launched a new accessories line, Frances Valentine, named in part after her daughter Frances.
Survivors include her husband and their 13-year-old daughter. – Washington Post