The Post

Kiwis unfazed by breastfeed­ing

- Ruby Macandrew ruby.macandrew@stuff.co.nz

Kiwis are a laid-back bunch when it comes to breastfeed­ing in public, according to a new study out of the University of Auckland.

Using the nationwide New Zealand Attitudes and Values Study, a team of researcher­s led by Yanshu Huang found only a small minority – 5 per cent – opposed breastfeed­ing in public, with men more likely to be opposed.

The results, Huang said, highlighte­d that most New Zealanders – 75 per cent – were positive on the topic.

‘‘There hasn’t been much research conducted in New Zealand until now when it comes to people’s attitudes to public breastfeed­ing ... It’s quite important to know how the public view breastfeed­ing in general.’’

In New Zealand, about three-quarters of newborns are breastfed from birth, however, that figure drops below 60 per cent by three months of age.

It was that, along with an existing lack of data, that inspired the research team to find out whether social attitudes played a role in creating a barrier to breastfeed­ing in public.

While this was the first time such a large number of New Zealanders had been surveyed on the topic – 19,000 in total – Huang said there had been previous studies focused on the experience­s of Kiwi

❚ Most New Zealanders (75.3 per cent) support women breastfeed­ing in public.

❚ A small minority (5.2 per cent) of our participan­ts opposed women breastfeed­ing in public.

❚ A moderate proportion of New Zealanders (19.5 per cent) are neutral on the issue of support for women breastfeed­ing in public.

❚ The findings from this study provide the first comprehens­ive overview of New Zealander’s stance toward breastfeed­ing in public.

women. ‘‘In the past, there have been a few studies that have looked at mothers’ experience­s in terms of breastfeed­ing in public. These papers have suggested that women experience embarrassm­ent with public breastfeed­ing.

‘‘I think we need more research in terms of women’s actual experience­s of breastfeed­ing in public though.’’

For the study, participan­ts were asked whether they agreed or disagreed with the statement ‘‘women should avoid breastfeed­ing in public’’ using a scale of one to seven.

‘‘Our results were comparable to similar Western nations in terms of support for breastfeed­ing in public,’’ Huang said.

Along with her research tea, she recommende­d that future public health initiative­s continued to work towards fostering support for women who choose to breastfeed in public.

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