Fashionable Queenstown boutique yours to Decode

TENDERS close on Wednesday March 6 for an independent fashion and design boutique in Queenstown.

Decode, at 13 Camp St, opened 14 years ago and recently set up an online clothing store that processes 3.5 sales a week.

‘‘Decode has made the transition from being purely a physical trading entity, with a prominent location in the heart of bustling Queenstown, to embracing on-line trading as an adjunct to its business,’’ says Paul Dixon of Bayleys Auckland, who’s marketing it with Carolyn Hanson.

‘‘The online store has been operational for just over a year and contributes to the shop’s annual turnover which exceeds $1.2 million – delivering a healthy bottom line.’’

The business employs a full-time owner/operator and five part-time staff in a 144-square metre store that trades from 10am-6pm six days a week and from 10am-5pm on Sundays.

Hanson says the store offers an alternative to the mass-produced high street fashion labels: garments that were sourced from both international and New Zealand designers, some of which were still manufactured in New Zealand.

‘‘The product is of high quality in both design integrity and production. The European brands offer fashion forward collections and textiles that have limited availability in New Zealand.’’

‘‘The new owner will most likely have an interest in women’s’ fashion and home styling, however the running of the business can be learnt.’’

‘‘There is the opportunity for a new owner to grow and expand both the retail and on-line stores or concentrate on one aspect of these.’’

‘‘The store is constantly approached by up-and-coming designers and new brands, so there is potential to develop product further.’’

For more information, contact Paul Dixon on 022 091 7399 (paul.dixon@bayleys.co.nz) and Carolyn Hanson on 21 380 806 (carolyn.hanson@bayleys.co.nz).