One way to get people to church on Sunday: Give away free cars
UNITED STATES: If the pastor had ever wanted to channel his inner Oprah, this was his chance.
‘‘You ready to give a car away?’’ Stephen Chandler boomed into his microphone, bouncing in his boots at the altar on Sunday.
And then the pastor did it again. And later that day he would do it again. And again. Five free cars in all, handed out to the lucky winners at Destiny Church in Columbia, Maryland, on Sunday.
‘‘We were just going for something you would not expect a church to do,’’ Chandler said. ‘‘This is something you would not expect a church to do.’’
It was part marketing ploy - but also theology, Chandler said. Randomly giving away cars to people who show up to worship demonstrates God’s unbelievable, no-strings-attached goodness, Chandler preached.
And, it sure helps get people in the door on a Sunday morning too.
The free-car promotion was Destiny Church’s out-of-the-box idea for drumming up attendance at its first official Sunday in its new location, a building in a Columbia strip mall that the
70-year-old nondenominational church recently moved into after several years meeting in a high school auditorium.
The predominantly AfricanAmerican church normally draws
1000 to 1100 attendees each Sunday, Chandler said. This week, the 2250 free tickets the church gave away online for three services all filled up in advance; the church added a fourth service.
The overwhelming response meant they had to add another car, so they could raffle one car off at each service and donate one more to a family in need. So out the pastors went again to the used car dealership, to buy another car.
Sandy Dobson came with her 13-year-old son Alex. They recently moved to Columbia from Michigan, to be closer to family, and she noticed the advertisement for the church giving away cars. (‘‘That’s right, we’re not just giving one car away, we’re giving away three cars,’’ the mass mailing blared, before three grew into five.)
‘‘We were super excited. There really is a car! It’s at the front door,’’ Dobson said, after seeing the first car with its huge red dealership bow. ‘‘Who doesn’t need a new car? Different people have different things that bring them to Christ, to church. It doesn’t always have to be traditional methods.’’
Angella Cole, who works an overnight shift as a nurse in Baltimore, said a friend of hers who volunteers at Destiny Church has long been trying to convince her to come to the 9am service on her way home from work in the morning. This time, the friend tried to lure Cole with the potential of winning a car, and for the first time, it worked.
‘‘She said I could win a car. I said, ‘I already have one,’ ‘‘ Cole said as she settled into her seat at the church. ‘‘She said, ‘Well, it’s not gonna hurt.’ ‘‘
If she had won, Cole said, she would have tried to trade in both cars to buy her dream ride, a 2018 Chevy Equinox, or would perhaps given the prize car to her sister.
Cole wasn’t sure about the soundness of leading people to salvation by means of a raffle, but she is looking for a church to join and was willing to give this a try. ‘‘It’s a stretch. But I mean, if that’s what it takes nowadays - in the new age, you gotta come up with some kind of gimmick or incentive or whatever,’’ she said. ‘‘It’s a good way to get people’s attention. Should they do this every week? I doubt it.’’
Destiny Church’s bylaws call for the congregation to give away 10 per cent of the tithes that come in each year. Chandler said the church typically donates the money to charity, including homeless shelters. This year, they spent the money buying the five used cars. He declined to say how much was spent on the cars.