Subaru and Federated Farmers say ‘do’
Subaru New Zealand is joining forces with Federated Farmers to launch a new partnership to support farmers who ‘‘do’’.
The federation’s team of territory managers around the country will now have Subarus to travel to farmers, hear their views and concerns and relay them to the federation’s policy and advocacy staff.
‘‘We recognise the farming community as a strong contributor to the New Zealand economy,’’ says Subaru NZ managing director Wally Dumper.
‘‘Subaru already has partnerships with some major rural organisations, who we supply vehicles to, so when conversations began with Federated Farmers it was a very natural process to evolve to where we are today.’’
Federated Farmers national president Katie Milne says the alliance with Subaru is a good fit. ‘‘New Zealand farmers are renowned as some of the most efficient producers of quality food on the planet, so we’re delighted to partner with the brand.
‘‘Subarus are known for their versatility and ability to handle rugged terrain and foul weather. The West Coast is well-known for throwing a bit of weather about. I’m regularly up and over Arthur’s Pass through summer and winter, and that can mean snow, driving rain and all the rest of it.’’
Wally Dumper
Subaru NZ managing director