Link Engine Management

Link Engine Management is a global leader in motorsport electronics and performance technology. It engineers and creates technology that manages and maximises the performance of complex race vehicles. It can be applied to a variety of engines and vehicle dynamics found in race cars, ocean racing boats, jet skis, snow mobiles and drones.

Link has doubled its sales in the last two years and is on track for another record year in 2018/19. As one of the top five global engine control unit companies, Link’s ECUs stand out for reliability, ease of installation, high quality and value for money. Compared to its competition, customers can install a Link ECU and tune it in significantly less time. Less than 0.25% of production is returned for warranty repairs/replacement. ‘‘Reliability and quality is key to success. That is our starting point in developing trusting relationships with dealers around the world,’’ says global sales manager John Hughes. A big part of that success comes from being Kiwi.

‘‘When people hear we’re from New Zealand they know we are a serious motorsport player,’’ says CEO Andy Millard. ‘‘This is the country of Bruce McLaren, Denny Hulme, Scott Dixon, Hayden Paddon, Possum Bourne. We’ve a deep, respected heritage in motorsport.’’

Link came from modest beginnings in a shed in the backblocks of Middleton selling basic ECUs to local racers, then rally legend Possum Bourne hunted Link down to establish a life-changing collaboration. PossumLink was born and the ECUs were adopted in rally circles around the world. Link is fiercely Cantabrian and Kiwi; 99% of products are manufactured in NZ with all R&D, engineering, testing and assembly done in its home base, Christchurch. It has sales offices in the UK, USA and soon Asia. Over

85% of sales are exported to over

1400 dealers in 65 countries.