Do I see inf lation in my beer?
Acouple of weeks ago I went out and joined some mates for an end-of-week drink on Friday night. Nothing unusual in that, I hear you say. Correct. I bought a round of drinks. Four beers, to be exact. It cost $48.20. Yup, $12.05 each. That caught me by surprise. A year ago, the same order at the same bar cost $40.
It was enough to start a conversation amongst the four of us.
Now I’m no economist, but I was surprised that my three friends – all reasonably successful business people in their own right – had given little thought to the impact of a few seemingly small changes that have been allowed to creep in over the last year or so.
You see, there are a few things driving my $12 beer. Firstly, New Zealand is currently in the first year of a plan to grow the minimum wage by just over 28 per cent over three years. While this is a laudable aspiration, it’s going to make everything more expensive.
That guy or girl behind the bar? Chances are they are a student, hustling their way through university on the minimum wage.
They are now getting paid a bit more and that will continue for the next couple of years until they are receiving just over
$20 per hour.
And the guys on the truck delivering kegs to your local haunt a couple of times a week? The driver might be on $25 per hour at present.
His offsider, the guy carrying the kegs, is more likely to be close to, or just above, the minimum wage.
As those at the bottom have their earnings grow by three or four dollars an hour, those just above them will also expect more. It’s called ‘‘wages creep’’.
The other recent change is in relation to the state of our currency.
A year ago, one New Zealand dollar was buying US72 cents. Today it’s buying less than US66c. That’s a decrease of just over 8 per cent.
This means that the Heineken or Corona we’re importing is costing 8 per cent more to bring into the country. Oh, and don’t forget to put GST on top of that.
The other thing we import is fuel. A year ago, oil was trading at just under
US$50 a barrel. Today it’s US$70. Don’t forget to overlay the fact that we import the stuff. So we have to pay for it with our declining dollar. So, the real impact is more than that.
To top it all off, the Government has added new taxes to petrol and diesel, and in Auckland, the so-called supercity council has done the same. Other councils are bound to follow.
Incidentally, that’s the same petrol that we put in our cars and the same diesel that goes into the fuel tanks of the trucks delivering our beer.
So the beer costs more, we have to pay for it with a weaker dollar, the fuel to deliver it has increased in price, and the people transporting and serving it are getting paid more.
We haven’t heard the term ‘‘wageprice inflation’’ much in the past 30 years. But I’m guessing we’re going to start hearing it a lot more.
It might be cheaper to stay home. Alternatively, I’ll see you down at the local on a Friday night in 2020 for a $15 beer.
Bruce Cotterill is a five-time chief executive and current company chairman and director. He is the author of the new book, The best leaders don’t shout.