At last, a bra you will love to wear
For many women, the brawearing experience is not always a pleasant one. Bad recommendations by salespeople and wrong choices for their particular breast shape may leave them in discomfort once they start wearing their new purchase.
For women who have had breast surgery and need to wear a prosthesis, finding the right fit is especially important, as the underwire – often problematic at the best of times – can easily dig against the rib cage and put pressure on sensitive lymphatic tissue.
Fit 4 U has been helping women avoid these pitfalls since 2006 with a special selection of bras and expert fitting advice in a relaxed setting.
It’s not good to push and squeeze breasts into illfitting bras but getting it right is really quite specialised. Many of the storebought bras just don’t give proper support. Marlene Dent Fit 4 U owner
Owner Marlene Dent provides private fitting sessions at her home in Papanui, emphasising discretion and dignity for all customers.
She says as many as 75 per cent of women aren’t wearing bras with a good fit, and typical shopping experiences don’t help. Feeling hot and hurried in store changing rooms, difficulty with sizing and discomfort over being asked to strip off in front of strangers are common complaints, she says.
‘‘It’s not good to push and squeeze breasts into ill-fitting bras but getting it right is really quite specialised. Many of the store-bought bras just don’t give proper support.’’
Marlene’s experience and welcoming nature quickly put customers at ease, although she gives a lot of the credit to the specially imported bras made available by Fit 4 U.
These suit a range of body types, up to sizes G and H, and offer a superior, around-thebody form of support rather than relying on underwires.
The Classic Beauty Bra, for example, has an inbuilt shelf to support and lift the breast while reducing pressure on shoulders.
The bras are healthier than most store-bought bras and also more durable, Marlene says. ‘‘These are the bras you wear every day, as they offer extreme comfort and are completely breathable.’’
The Smoothie bra has been designed for slimmer, taller women.
‘‘This bra offers a softer look, which works well under T-shirts, silks, merino, or cotton knits,’’ Marlene says.
Both the Smoothie and Beauty Bra are made by a specialist bra manufacturer Marlene discovered at a presentation she attended with her daughter. So impressed was she by the bras’ comfort and support, she signed up for a course on the secrets behind a superbfitting bra. Fit 4 U was started to help other women access these benefits.
‘‘The manufacturer is absolutely fastidious about the quality of the fabric and workmanship,’’ Marlene says.
‘‘I found the uplift and support I’d always been looking for and I’ve worn these garments ever since.’’
Women who have had mastectomies are among many who visit from across Canterbury for private fittings at Fit 4 U. Parking is available up the drive and the fitting room is just a few feet from door.
Fit 4 U is approved by the Ministry of Health as a supplier of bras and prostheses for women who have had mastectomies and can help by taking care of funding details directly with the ministry.
❚ For a no-obligation appointment and fitting, contact Marlene at Fit 4 U on
03 352 6601.