The Press

AI app takes on labour of job hunt

- Brianna Mcilraith

Job searchers rejoice – the days of cover-letter writing could be numbered, because this app is making AI do it for you.

Human resources, payroll, and employee engagement platform Employment Hero has launched Swag, an employment app that uses artificial intelligen­ce to streamline the process of finding, applying and securing a new role.

The app produces first-draft cover letter suggestion­s, recommends openings suitable for jobseekers’ experience and skills, and offers a one-click ‘‘apply’’ option by pulling in informatio­n from CVs to streamline manual inputting.

Employment Hero co-founder and chief executive Ben Thompson said the entire recruitmen­t process could be streamline­d with AI to better serve jobseekers.

‘‘Rather than automating every interactio­n, Swag streamline­s the manual, tedious aspects of the job hunt – like double-entering resume details and writing cover letters – and enhances the personal parts.’’

Swag can reduce onboarding administra­tion and common HR inefficien­cies by keeping time sheets, payslips, leave requests, induction policies, and certificat­ions within one central location.

It will be rolled out globally to more than 200,000 small to medium-sized enterprise­s that collective­ly manage more than 1 million employees.

David Trollope, the managing director of recruitmen­t specialist Hays NZ, said AI had already brought a lot to the recruitmen­t process, but the focus has predominan­tly been on the employer side.

‘‘Automation and AI have solved problems associated with moving at scale to handle large volumes of candidate applicatio­ns.’’

The technology was now being used on the candidate side, which was a natural progressio­n, he said.

‘‘There’s no doubt that AI can make the applicatio­n process more efficient for candidates. By all means, use all available tools to craft a winning job applicatio­n.

‘‘But then spend the time that frees up on the subtleties and relationsh­ips that are so important to building long-term career success.

‘‘For instance, understand your career goals and needs, and the nuances of roles, teams and organisati­ons you’re considerin­g. Work with your recruiter to find the right jobs that match your career objectives. Prepare thoroughly for your job interview.’’

Felicia Coco, a co-founder of Yaarn.ai, an AI-driven PR management tool, said AI would eventually augment the way people looked for, applied for and did their jobs. ‘‘Generative AI can help to polish, refine and optimise [a] jobseeker’s CV and cover letter to stand out to hiring managers.’’

 ?? ?? Swag uses AI to make first-draft cover letter suggestion­s and recommend job openings.
Swag uses AI to make first-draft cover letter suggestion­s and recommend job openings.

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