‘Friendly’ check-ups for city busi­nesses

The Southland Times - - NEWS -

In­ver­cargill busi­nesses can ex­pect to be checked to en­sure they re­main friendly enough to boast the city coun­cil’s ‘‘Friendly’’ brand.

Busi­nesses and city events can ap­ply for brand ac­cred­i­ta­tion, en­dowed by the coun­cil.

How­ever, coun­cil­lors have heard this would be con­tin­u­ously mon­i­tored.

At a Child Youth and Fam­ily Friendly sub-com­mit­tee meet­ing on Mon­day, Cr Dar­ren Lud­low said he was pleased to read in the re­port to the com­mit­tee that those who had re­ceived the ‘‘Friendly’’ ac­cred­i­ta­tion were re­viewed.

‘‘It’s not like a busi­ness can come to us and get the Friendly ac­cred­i­ta­tion, and that’s it, they’re gone’’, Lud­low said.

Lud­low said it was good the coun­cil did a ‘‘war­rant of fit­ness’’ to make sure ev­ery­thing ‘‘still func­tions’’ in Friendly busi­nesses, con­sid­er­ing staff turnover.

Cr Alex Crack­ett said she wanted to know if, in the re­view process, coun­cil staff could re­ceive feed­back on the ef­fec­tive­ness of the brand.

Coun­cil com­mu­nity devel­op­ment man­ager Mary Nap­per said they def­i­nitely asked for feed­back from man­agers.

The re­port to the com­mit­tee from Nap­per and com­mu­nity devel­op­ment of­fi­cer Gemma Craw­ford says the re­view process had be­gun for or­gan­i­sa­tions and ser­vices which were branded over a year ago.

The re­view pro­vided the op­por­tu­nity for new staff at the busi­ness to be up­dated, it says.

It would also iden­tify suc­cesses, and al­low dis­cus­sion for sug­ges­tions on how the ‘‘Friendly’’ brand could bet­ter sup­port them, it says.

‘‘One re­view has been un­der­taken and this op­por­tu­nity proved to be very use­ful.’’

‘‘Friendly’’ was de­vel­oped in re­sponse to a 2010 sur­vey by the Cap­i­tal Devel­op­ment Com­pany, which found In­ver­cargill’s dif­fer­ence was how at­trac­tive it was for fam­i­lies.

The brand aimed to make busi­nesses and events eas­ily iden­ti­fied as fam­ily friendly.

At the meet­ing, Nap­per said more ‘‘Friendly’’ branded wrist­bands had been or­dered.

New branded items in­cluded four new flags, ready for new busi­nesses, drink bot­tles and UFO fly­ers - a small fris­bee toy.

The re­port says be­tween July 1 and June 30, there were three busi­nesses branded ‘‘Friendly’’.

Those were Num­ber 10, Ry­d­ing2Health and East Road Pets.

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