The Southland Times

Meat exports top $9b

- Esther Taunton esther.taunton@stuff.co.nz Esther Taunton

As farmers and exporters wait to see the full effects of China’s coronaviru­s outbreak, new data shows the importance of the market to New Zealand’s red meat industry.

Analysis from the Meat Industry Associatio­n (MIA) shows sheepmeat and beef exports jumped 6 per cent to $9.1 billion last year. The growth was largely driven by a surge in overall exports to China, which increased by 57 per cent to reach $3.7b. Sheepmeat exports to China grew by 40 per cent to $1.6b for the year, and beef exports by 113 per cent to $1.7b.

MIA chief executive Tim Ritchie said the latest figures reinforced the importance of the sector to the New Zealand economy. ‘‘The meat processing industry is New Zealand’s largest manufactur­ing sector and employs about 25,000 people, many from regional and rural communitie­s.

‘‘That is why we need to ensure any policy reforms, whether that be climate change, forestry or freshwater, need to be carefully thought through so as to avoid any negative unintended consequenc­es.’’

The outbreak and spread of the coronaviru­s had disrupted the supply chain for red meat in China and the sector was still assessing the impact of the situation, Ritchie said.

‘‘Despite the issue in China, the underlying global demand for protein remains strong.’’

That strength was partly due to the outbreak of African swine fever in 2018, which had wiped out about 40 per cent of China’s national sow herd.

The resulting shortage of pork products had driven up Chinese demand for red meat and China last year overtook the United States as New Zealand’s largest export market for beef.

‘‘China is responsibl­e for about 50 per cent of the world’s pork production and ASF has left a huge gap for other proteins,’’ Ritchie said. ‘‘Beef exports have benefited from that.’’

When it came to prices, ASB senior rural economist Nathan Penny said the impact of coronaviru­s had been mixed, depending on meat type.

‘‘Lamb prices are holding up relatively well as meat companies switch market focus to the US, Britain and the European Union.

‘‘Similarly, attention for beef exports has switched to the US [manufactur­ing] market, which is still performing relatively well.’’

The smaller mutton market was under the most pressure, with about three-quarters of exports going to China.

Penny said there was a sense the meat sector was ‘‘playing for time’’ because Chinese consumers still needed to eat and buyers were likely to return to market before long.

After

Hollywood star Joaquin Phoenix criticised the dairy industry at Joaquin the Oscars, Phoenix Kiwi farmers have invited him to visit. Phoenix collected his first Oscar last week and used his time on stage to speak up for ‘‘the voiceless’’, including dairy cows.

‘‘Many of us ... believe that we are the centre of the universe,’’ the committed vegan said.

‘‘We go into the natural world and we plunder it for its resources. We feel entitled to artificial­ly inseminate a cow and steal her baby ... Then we take her milk that is intended for her calf and we put it in our coffee and our cereal.’’

South Taranaki sharemilke­r Trish Rankin invited Phoenix to New Zealand see ‘‘how real farmers farm’’.

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Meat Industry Associatio­n chief executive Tim Ritchie says the latest figures reinforced the importance of the sector to the New Zealand economy.
Chinese demand for New Zealand’s red meat surged after the outbreak of African swine fever. Meat Industry Associatio­n chief executive Tim Ritchie says the latest figures reinforced the importance of the sector to the New Zealand economy.
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