NZ Rugby launches review into ‘under pressure’ sport
New Zealand Rugby (NZR) has launched an extensive review into the sport as the governing body examines how best to thrive in a rapidly changing society.
A governance group has been formed to provide oversight and input from across all levels of the game, with NZR board member Stewart Mitchell appointed as chairman.
The review work will be led by NZR chief operating officer Nicki Nicol.
NZR chief executive Mark Robinson said while rugby in New Zealand had a structure that had served it well for more than 125 years, the time was right for an extensive review as new challenges arose.
‘‘We’re experiencing an unparalleled period of change as the world is now closer, our communities are larger and connecting in modern and immediate ways, and new generations are engaging differently in activities centred around sport, entertainment and leisure,’’ he said yesterday. ‘‘Now is the time to take a look at whether we can be better prepared for what the future holds.
‘‘Rugby is under pressure in many parts of the game, from participation, fan engagement, talent retention and increasingly tough financial environments.
‘‘We have seen significant growth in rugby since professionalism in 1996 but not all areas of the game have thrived in that environment and there is a never-ending drive to grow revenue and manage the cost base of the game.
‘‘This is an important opportunity to stand back, look at the
‘‘Rugby is under pressure in many parts of the game, from participation, fan engagement, talent retention and increasingly tough financial environments.’’
Mark Robinson, left
New Zealand Rugby chief executive
needs across all levels of rugby, from community to elite, and consider how we ensure that the legacy of this game continues well into the future. We want to ensure that rugby stays relevant and connected with fans and community, while still creating pathways and opportunities for emerging talent.’’
Mitchell said the objective of the review was to assess whether or not current methods were fit for purpose, meaningful and cost effective.
‘‘Whilst at the same time, we are also looking for opportunities that keep people involved in rugby, ensure our game is sustainable and keep it part of New Zealand’s treasured culture and identity.’’