The ahead trend we can all get wrapped up in

If you think about it, the arrival of ‘‘bath leisure’’, as The Cut has coined it, was inevitable. There’s only so long we can be pinning pictures of street style stars in silky pyjamas or negligees paired with loafers to our Pinterest boards. The pyjamas as daywear and activewear as evening attire trends must, logically, evolve. And to where?

Well, to singer Rita Ora wearing a bathrobe and towel, paired with glittering diamonds, to the MTV EMA awards earlier this month. Ora said it was about realising her truest self.

‘‘I just wanted to show people you could be yourself, and I guess a robe and a towel on my head is me being myself.

‘‘There was a subconscious message, which was I can take the p..s out of a red carpet and it is not that serious,’’ she said.

I mean, glory and all power to her.

Now Rihanna has posed on the cover of the December Vogue Paris wearing a printed towel from Emilio Pucci’s spring collection, paired with a lemon hued feathered stole.

Shot by Jergen Teller and styled by Anastasia Barbieri, it’s pure high-wattage glamour but worn with the perfect-for-rightnow amount of insouciance, and crucially, comfort.

Basically, wearing a towel is exactly where we need to be right now. Where we all need to be.

And the thing about supreme comfort is that people will always want in on it.

As The Business of Fashion noted in its analysis of the rise of ‘‘ugly’’ fashion last week:

‘‘Comfort sells. Some brands, like Ugg, Birkenstocks and Crocs, have built entire businesses on comfort-driven, ugly products.

‘‘Revenues at Ugg surpassed $400 million in the second quarter of 2017. Business at the Coloradobased Crocs has been fairly consistent for years, hovering around the $1 billion to $1.2 billion mark annually since 2011. Fashion trends are cyclical, so fashion don’ts will always return; but they’re far more likely to have longevity if they’re easy to wear.’’

And what, pray tell, could be easier to wear than a towel?

Long may supreme leisurewear reign.