An­gus beef pre­ferred by McDon­ald’s cus­tomers

Waipa Post - - News -

New Zealand McDon­ald’s cus­tomers have voted with their mouths, en­joy­ing over five mil­lion kilo­grammes of lo­cally-sourced An­gus beef pat­ties since the range was launched in 2009.

While gourmet burg­ers have been on trend for the last few years, McDon­ald’s was one of the first to start us­ing qual­ity, New Zealand An­gus beef al­most a decade ago.

The burg­ers on of­fer have changed with cus­tomer tastes over the years, but An­gus beef has proved con­sis­tently pop­u­lar, with or­ders of the beef ris­ing by nearly 24 per cent in one year (2016 to 2017) and over 700 tonnes of New Zealand An­gus beef used in 2017 alone.

“New Zealand farm­ers have said that McDon­ald’s has played a piv­otal role in mak­ing An­gus beef ac­ces­si­ble to Ki­wis,” says Dave Howse, McDon­ald’s New Zealand man­ag­ing di­rec­tor.

“Prior to that An­gus beef wasn’t that well known with Ki­wis, and we also pro­vided a new, con­sis­tent mar­ket for farm­ers in New Zealand.

“Cus­tomers told us they loved the taste and qual­ity of the lo­cally-sourced, An­gus beef, and the range of premium burg­ers.

“We’ve also used An­gus beef to bring a new taste to old favourites like An­gus Mac and Kiwi An­gus.

“In 2015 we launched the Cre­ate Your Taste range, and we now have Gourmet Cre­ations us­ing 100 per cent New Zealand prime An­gus beef. As a sign of the times, you can even get the Loaded Let­tuce burger, with an An­gus beef patty in a let­tuce wrap.”

Beef + Lamb New Zealand CEO Rod Slater com­mends McDon­ald’s for sup­port­ing the An­gus beef in­dus­try in New Zealand. “Serv­ing more than 5500 tonnes of New Zealand-bred An­gus beef is a re­mark­able mile­stone to reach,” he says.

“Given the qual­ity of our An­gus beef, it’s no sur­prise that ten­der beef like this has been such a pop­u­lar choice on McDon­ald’s menus since 2009.”

McDon­ald’s is one of the coun­try’s big­gest buy­ers of New Zealand beef, in­clud­ing An­gus.

In 2017 alone, the com­pany pur­chased 5.5 mil­lion kilo­grammes for the lo­cal mar­ket and ex­ported 33 mil­lion kilo­grammes to McDon­ald’s restau­rants glob­ally, rep­re­sent­ing 10 per cent of New Zealand’s to­tal beef ex­ports.

Rod Slater

Dave Howse

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