Bluebird chips away at fake flavours
This naturally coloured and naturally flavoured snack is the real deal . . . and the taste is great too
ay back in 2010 I analysed Eta Roast Lamb and Mint chips and found 28 ingredients, none of them roast lamb or mint.
Since then I’ve seen other flavoured chips such as Paua Fritters with Lemon Wedges and Sunday Roast ( the crispy bits left in the pan) released by Bluebird.
I found that flavoured chips are It says wagyu beef and wasabi on the packet and those ingredients are actually in the bag. No artificial flavours, colours or MSG. Cooked in sunflower oil so no trans fat and little saturated fat. This will be in here for flavour but there is not a lot of sugar in here at 1.1g per 40g serve. Another form of sugar. This is dehydrated onions. Good to see natural flavours derived from milk in here. More natural flavour. This is a new one for me. Beef powder makes me beef, although according to the packet this wagyu beef comes from Australia. This will add to the meaty flavour of the chips. Dehydrated vinegar, in here most likely for flavour. This could be in here as a natural preservative or as a flavour. More meaty flavour. Wasabi is a form of horseradish, which is Japanese. Most people will be familiar with it as an accompaniment to sushi. This could be in here for flavour, but I think it might be in the coating on the chips to give them a brown colour. This will also add to the meaty/ salty flavour. This will be normal horseradish, possibly to beef up the wasabi flavour. This is most likely in here for flavour. Great to see natural colours being used here. It is such a nice experience to look at the ingredients list of these chips and find that they are not only naturally coloured but naturally flavoured as well, and there is no MSG. For the producer, Bluebird, to have come so far in six years from producing artificially flavoured chips to these, which are pretty much the real deal, is fantastic and just proves that when consumers use their purchasing power to back natural products big producers will take note. So well done. These also taste really great.