Drug and alcohol treatment business for sale
Capri Hospital’s intellectual property and ‘ back- office’ business operations are being marketed by Bayleys
apri Hospital in Mt Wellington has provided private drug and rehabilitation services for the past 16 years. It closed earlier this year, and now the business’s assets are being sold off in t wo separate campaigns — one disposing of the land and buildings, and the other offering the business assets to sustain a going concern.
Over the past t wo years alone, Capri has provided residential care for 340 clients plus residential recharge care for 120 returning clients and their families. The 2015- 2016 financial accounts show turnover of more than $ 4 million per annum.
Capri’s intellectual property and “back- office” business operations collateral are being marketed for sale by negotiation by Bayleys Auckland.
Salesman Paul Dixon says the collateral would be of particular interest to existing privately- operated healthcare providers looking to expand their services through the implementation of proven treatment programmes. There was also the option of negotiating to take on the Capri Hospital brand name.
Capri Hospital was founded by long- time friends and recovering alcoholics Guy Smith and Tom Claunch. In 2010 the centre became a certified hospital under Ministry of Health classification — allowing for residential treatment while patients went through detoxification programmes.
“On offer are the intellectual property rights to what is required to run a Capri Hospital programme — both clinically, organisationally — with everything necessary to meet the required externally governing bodies demands for delivering health care at the highest commercial level,” Dixon says. “Clinically, this includes Capri’s comprehensive wellness toolbox, daily timetable, scheduled activities and session outlines, support material based on proven recovery, and behavioural therapy principles and practices.
“Capri’s depression, anxiety and stress measures taken at admission and again when clients have completed treatment speak for themselves,” Dixon says.
“Organisationally, Capri’s collateral includes policies and procedures which have all been approved by external healthcare auditors. These regulator audits are required to maintain our hospital licence. The last certification was issued for three years which demonstrates the robust- ness of our policy’s, systems, and procedures.”
In 2014, independent research on the public’s brand awareness of Capri Hospital revealed that 70 per cent of respondents acknowledged awareness of the organisation — a figure comparable to the recognition level received by the Salvation Army.
“The Capri Hospital brand has become a well- known and wellrespected provider in the health field over almost two decades. This has been mainly due to the success of its leading programmes, high brand visibility through TV campaigns and advertising, and strong referral networks in the professional mental healthcare community,” Dixon says.
“Capri Hospital spent hundreds of thousands of dollars developing its own highly effective evidence- based chemical- dependency and mental health residential treatment programme. The programme not only took on best international industry practice standards, but utilised the findings of its own research in the New Zealand environment.”
Included in the intellectual property being offered for sale is: The Capri Hospital brand name A client database The hospital’s clinical treatment programme
Full policy and procedure documentation required to meet ex- ternal governance bodies and legal requirements
Licensing for the business’s custom relationship management system for the administration to manage clinical files
Marketing material — including artwork, logo templates, 20,000 words of professionally- written content used on our website detailing the disorders treated on- site, and how the Capri Hospital programme can help recovery
Optional assets including medical equipment and plant equipment
Certification from the Health and Disability Services for Capri Hospital Limited through to September 2018 but requiring an audit when new owners take over the service
Dixon says Capri’s back- office assets could be easily relocated anywhere in New Zealand. “With Capri’s former operators retiring from the mental healthcare and addiction rehabilitation business after a long and successful period when a vast level of credibility was established, there is an obvious void in the provision of services the organisation provided.
“Auckland, with the largest population, would be the obvious choice for re- establishing the Capri brand and levels of patient care. Capri’s owners took 16 years to hone their programmes, and now these are available in one ready- made package.”