Cheerleading next up as IOC aim to broaden appeal
Cheerleading needs only to survive its three- year provisional recognition period before applying to become part of the Games programme.
Cheerleading i s set to become an Olympic sport.
So give me a ‘ W’. Give me a ‘ T’. And, please . . . give me an ‘ F’.
For just when you thought Olympic officialdom could open its arms no wider — having already embraced surfing, skateboarding, and even rock climbing for Tokyo 2020 — the IOC bestowed provisional recognition on cheerleaders. So again: WTF? For yes, yes, yes, we understand, internationally, cheerleading is far more than pompoms, popping cleavage and a pathway to the Miss Universe pageant.
In the United States alone this year, there were some 3.5 million participants jumping, flipping and tumbling in a sport whose world championships are covered by ESPN. And rough? Of all “catastrophic” injuries suffered by female athletes in the US annually, more than half belong to cheerleaders — whose long li st of trauma includes skull fractures, paralysis, brain injuries, even death.
Indeed, with participants continually looking to push the boundaries of acrobatic excess, this once- tame pursuit now sees concussion account for almost 40 per cent of total injuries. But still, the Olympics? Really? And at a time when genuine sporting pursuits — think cricket, netball, even squash — are left to watch on uninvited from the sidelines.
So forget the ideals of faster, stronger, higher. How about bustier, bubblier, blonder?
For undoubtedly, this is what the IOC now wants. And needs.
Officialdom seemingly fixated on events which — like BMX and beach volleyball previously — will bring new eyes, and younger eyes, to Olympic broadcasts.
Indeed, on the same day it put Jennifer Hawkins in the same club as Usain Bolt, the IOC announced Muay Thai would also receive provisional recognition.
Which is a real coup for fight fans. Especially those wanting UFC megastars such as Conor McGregor to one day compete for Olympic gold.
But what should Joe Public make of this undeniable grab for beauty and violence? And what now constitutes an Olympic sport? After all, it was only recently that the IOC wanted wrestling gone. A sin equivalent to saying, hey, maybe we just go with four coloured rings.
Elsewhere, professional boxers have been allowed in. Softball thrown out. And what worth i s a golfing gold medal given, in its first Games appearance since 1904, US star Jordan Speith was among 17 toprankers who flagged Rio?
And now, cheerleading — which needs only survive its three- year provisional recognition period before applying to become part of the Games programme.
Oh yeah, they also get $ 25,000 in IOC funding. That, and access to programmes including athlete development and anti- doping. Hmmmmm. Yet still, all may not be lost for New Zealand sports fans. Especially after a recent report into the Olympic Games’ future confirmed that, yes, there would be a shift from “sportbased” programmes to those which are “event- based“.
Jandal throwing anyone?