Beer Spot franchises offer huge selection
he friends who founded The Beer Spot, at Northcote, Laurence van Dam and Jason Payn, were inspired by the growing appreciation for quality beer.
But they note that despite increasing consumption, there’s a mystifying lack of outlets showcasing the diversit y of New Zealand’s brewing ecosystem.
“Most pubs and bars in New Zealand have ‘ tied taps’, meaning that they are under contract to sell a limited range of beers owned by the brewery,” says van Dam. “Although there’ve been some recent, wellpublicised acquisitions of craft brewers by the breweries, these represent only a fraction of the varieties available,” he points out.
The Beer Spot was born of a vision of creating a welcoming place where friends could gather to swap stories and enjoy what the two men call, “the current beer revival”.
They use this term to describe the extraordinary cultural phenomena resulting in the doubling in the number of NZ craft breweries from about 80 to 160 since 2013.
Meanwhile, the growth of market demand for their product is running at a staggering 30 per cent per annum.
“Though this may create fierce competition on the brewing side of the business, the consumer ( and retailer) wins out with a never- beforeseen diversity of types and brands of high quality local beer,” Payn says.
The Beer Spot aim is to make the sometimes bewildering world of craft beer accessible and welcoming. So much so that they actually reject the use of the word “craft”, calling it “the ‘ C’ word”.
According to van Dam the NZ beer scene is a crazy place at present.
“It is glorious to be a part of this, but hard also not to poke a tiny bit of fun at.
“The word ‘ craft’, once described a group of beer- based rebels. But it became inevitable that the big guys would jump in on the craft beer scene. The ‘ C’ word ( craft) has lost its sting and become a marketing prefix. So, instead of joining the battle to become the first to copyright it, we’re dropping it altogether.
“We hunt and gather the very best beers from all over New Zealand to satisfy the beer aficionado and casual beer fan alike”, says van Dam.
All 40 taps pour locally- brewed beer, sourced on a rotating basis and sold on- site by the tasting flight, glass and jug.
Off- site the same variety can be provided in 750ml bottles, purged and pressure- filled from the keg to take home.
The beer selection is well complemented by the delicious food provided by a carefully selected, everchanging roster of food trucks and the passionate, highly knowledgeable staff. The result, a popular and successful concept.
As part of its expansion plans The Beer Spot is now seeking franchisees to open and operate a further five bars within the next two years. Given a proven easy- to- operate business model, superior systems and support combined with exceptional returns on your investment, business brokers Ivan and Vernon Tava of Divest Business Sales, are expecting strong interest from potential franchisees.