Weekend Herald

Where have all the fans gone?

F1 ADMINISTRA­TORS, AND THOSE IN OTHER ARENAS, NEED TO CHANGE THE GAMEPLAN

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Despite Rosberg and Mercedes, interest in the German F1 race is waning. than 20 per cent on 2016.

This at one of the best- attended, most competitiv­e and exciting events on the Supercars calendar.

I have no idea what the answer is — and seemingly neither do many of the sports administra­tors — for this general decline in attending the more traditiona­l sports and events has been happening for years.

In Formula 1 much blame has been unloaded at the door of boring racing, and more specifical­ly the continued domination of one team or another, currently the Mercedes team.

Some years ago the sport was dominated by the McLaren team, with drivers Ayrton Senna and Alain Prost. That domination was so overwhelmi­ng at one point the team won 15 out of the 16 races held.

The attendance at grands prix that year and many following years increased.

The years of domination by the Schumacher- led Ferrari team and then the Vettel- dominated Red Bull team preceded the Mercedes age so perhaps the mechanical superiorit­y of one team allied to the lack of “heroes” as the drivers used to be, has slowly contribute­d to the decline.

The average age of a Formula 1 fan has increased over the years — on average, about 40 years of age, and reasonably affluent. The young no longer look at the drivers with the awe and cult following that once drew them, with their autograph books, to patiently wait for that valuable signature.

These days it is rare indeed for a Formula 1 driver to be anywhere near an adoring fan.

The Grand Prix Drivers’ Associatio­n conducted a survey in 2015 of more than 200,000 people from 194 countries.

Seventy- four per cent said the rules should be relaxed to allow greater diversity of cars and technology, 73 per cent said the sound of the engines was important, 20 per cent said the cars of the 1990s were the best looking and more than 50 per cent of respondent­s said they had stopped watching races live since the sport moved to pay television.

A key result, however, was that more then 90 per cent of the respondent­s thought Formula 1 should be more competitiv­e. Amen to that. It doesn’t help when the cars, with a new low- fat look, are made to look stupid by the addition of extraneous body parts like the so called “Fence” and “T” wing.

Some sports have found the key to increasing the spectator attendance but as yet that formula has bypassed the owners of F1. I am not sure what action, if any, has been taken as a result of that survey.

Perhaps Formula 1 should do something that has been an abominatio­n to the “ex” management for some time and take a look at other series.

MotoGP seems to have a good model going that could transfer to the four- wheel brigade.

There are good signs and good signals coming out of the new owners of Formula 1 in that they want, and indeed need, to make the sport more popular with the young fans who, to former F1 boss Bernie Ecclestone’s surprise, will be the fans of the future.

Logic alone says that without the fans, without the TV ratings, Formula 1 will cease to prosper and the sponsors will leave the theatre.

That will curtail the amount of money that the drivers can command in this most lucrative of arenas and the teams will have to tighten their belts resulting in a hiatus in the millions of dollars spent in the search for that one tenth of a second of aerodynami­c efficiency.

That may then force the teams to simplify the cars and, you know what, that may also result in better racing.

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